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Seminar Summary Media Aesthetics
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Summery of the lectures/presentation given during the seminars of Media Aesthetics
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MA NotesWEEK 1
Meaning of aesthetics:
Why do why fiend come things beautiful and how does that changes because of media.
Aesthetics also refers to perception, feeling hearing seeing…
Aesthetic: not about beautiful but how we precies and experience things and how
this is shaped by media.
We see media as a constructed aesthetic cultural language. We use analysis to understand that
language .Movies are difficult to analyse because they are so easy to understand.
We distinguish between explicit and implicit meaning and between formal (textual)
and cultural (contextual) analysis.
Explicit; observation, this is happening, summarizing
Implicit; giving an interpretation of what that explicit meaning achieves.
Ways to interpret:
Formal (analysis); discribes the interrelation off off the visible and hearable elements in a movie
and how that shapes our perception and understanding. Formal starts with the techniques that
are used and it is interested about how the elements are interrelated.
Cultural (analysis); asks how these building blocks are part of broader culture and how
therefore their meaning is also dependent on things that are not visible in the movie itself or in
the media object itself but how their meaning is shaped by the broader culture they are part of.
fadein/fade out > rising and falling of the sun.
industry seeks to entertain so reinforces shared belief systems
WEEK 2
Animation differs from live action; choosing cast (easier to control), more flexible
in your technique. Animation does not have physical boundaries.
,Cinematic language; technique that are the bouwding blocks of a movie.
Mary and max uses colour to make an distinguish the differences between max
and Marys surrounding.
Facial expressions in Mary and Max are hyperbolic and a formal element.
Motif: reoccurring formal element that by their reoccurring create meaning; like all
the animals in Mary and Max. (Instead of people they have animals as friends their
emotional states are expressed thru their relationship with animals) other motifs:
chocolate and the dolls. Theme is developed through certain motifs.
Mediation: anything media do, media put in a step between us and the world it
mediates our world. instead looking outside we look at our phone for the weather
Form can create expectation.
Genres have characteristic elements that create expectation.
Genre and pattens are already created by broader cultural knowledge and thus
expectations are created before hand.
For ll media object and art form we want to understand it as construction. There
as techniques used, not the tallest detail is natural.
Cinematic (in)visibility: form can be less visible or foregrounded that doesn’t
mean it is more relevant.
Cultural (in)visibility: something can become more or less visible, hugging in
movies creeps us out now, but it didn’t at first.
Realism vs Formalism:
Concististy and plausibel
formalism: obtrusive (noticeable or prominent in an unwelcome or intrusive way)
Een MacGuffin is een element in een verhaal van bijvoorbeeld een boek of film dat de plot in
gang zet en grotendeels stuurt, maar niet verder gedefinieerd. MacGuffin is a term invented by
Alfred Hitchcock, who frequently used this narrative misdirection
Chekhov’s gun is een dramatisch principe dat stelt dat elk element in een verhaal
noodzakelijk moet zijn en dat irrelevante elementen moeten worden verwijderd.
Elementen mogen geen "valse beloften" lijken te zijn door nooit in het spel te komen
, Het Koelesjov-effect werd blootgelegd door de Russische filmmaker Lev Koelesjov rond 1918.
Door filmbeelden op een bepaalde manier te monteren, kan de ervaring van het publiek sterk
beïnvloed worden.
Any time an agent transfers information from one place to another, it is called “mediation.” How
and where a filmmaker places a camera influence the ways in which we understand and
experience any given moment in the film. To better understand how filmmakers use cameras to
mediate, use the Camera as Mediator interactive
WEEK 3:
NARRATIVE FORMS
What isn’t a narrative from?
(Most) Poems, music, paintings, Wikipedia has a form but isn’t narrative. Cultural
is the over arcing forms, so cultural form has a lot of forms a narrative is one of
them. All is Cultural form but not all is narrative. A way of organizing knowledge of
the world and ordering the world itself.
Narrative form always has a temporal order and a caused and effect relationship.
So...
‘’Narrative has a cause and effect sequence occurring over time''
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