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Intro to Event Marketing
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  • Course
  • EVNT154
  • Institution
  • Humber College ( )

Learn what experiential marketing is and the four digital pillars of digital in events. Furthermore, this document will cover the different digital segments: the different ways in which people use the internet

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Document information

  • September 9, 2022
  • 3
  • 2021/2022
  • Class notes
  • Ron caughlin
  • All classes

Subjects

  • events
  • marketing
  • event marketing
  • experiential marketing
  • digital segements
  • influencers
  • communicators
  • digital pillars
  • networkers
  • knowledge seekers

Written for

  • Humber College ( )
  • Event Management
  • EVNT154
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EVNT 154: Event Marketing
Humber College




What is event marketing?



Experiential marketing


Creative, strategic development and implementation of promotional programs that drive
recognition and the experience of a brand




Future of digital in events (four digitally pillars)

1. Access

How many people you can reach through social media efforts?
Connections to consumers

2. Engage

What tugs on consumers heartstrings
Something they will remember might make them laugh or make them angry at q

3. Advocate

Saying something good about something
Get consumers to say something good
Create a positive buzz
Can involve hiring social media influencers
Find someone who you connect to


4. Convert

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