Cambridge Technicals Level 3 Health and Social Care
P3- Explain how health promotion strategies are used by professionals when promoting health and wellbeing.
P4- Describe the role of professionals in promoting health and wellbeing
M2- Analyse the use of routines when promoting health and wellbeing
LO2- Understand the use of strategies and campaigns and the roles of professionals in promoting
health and wellbeing
P3- Explain health promotion strategies used by professionals when promoting health and
wellbeing
P4- Describe the role of professionals in promoting health and wellbeing
M2- Analyse the use of routines when promoting health and wellbeing
Laura Palmer
Christy Gates- Teacher
, In this assignment I will explain health promotion strategies used by professionals when promoting
health and wellbeing, I will also describe the role of professionals in promoting health and wellbeing.
Finally, I will analyse the use of routines when promoting health and wellbeing.
P3- Explain health promotion strategies used by professionals when promoting health and
wellbeing
The Health Belief model
One way a professional can promote health and wellbeing is through the health belief model. “This
was developed to understand the failure of individuals to adopt disease prevention strategies or
screening tests for the early detection of disease. It suggests that an individual’s belief in a personal
threat of an illness or disease, together with their belief in the effectiveness of the recommended
health behaviour or action, will predict the likelihood of the person’s adopting the behaviour.”
(Ferreiro Peteiro et al., 2016) The health belief model is a physiological model that is set out to
explain and predict health behaviours. This is done by focusing on a person’s attitudes, actions, and
the beliefs they follow. The Health Belief Model came about in the 1950’s. This model came about
because of a failure on health screening programmes. Overtime this model has been adapted too
many other health behaviours such as sexual risk behaviours and the transmission of HIV and AIDS.
This relates directly to an individual person’s perception about the threat of a health problem and
their thoughts about the recommended behaviours for preventing or managing the problem. It
attempts to explain why individuals may not take action to maintain their own health, even if the
services are free. A person will take a health-related action only if that person; feels that ill-health
can be avoided, believes that by taking the recommended action he/she will avoid ill health, believes
that he/ she can successfully take that action. This health promotion focuses only on negative health
issues such as STI’s, HIV and unwanted pregnancies.
The health belief model is based on people understanding the negative outcomes and when to
realise a situation can have a negative outcome. An example is understanding when to pursue a
health-related action such as improving their diet to prevent type 2 diabetes. Additionally, it is about
pursuing an action comfortably. The main set out of this model was to help predict a person’s
attitude on action based on health-related issues. It is still used today in areas of health onwards.
The health belief model was put in place for people to assess the negative affects when in a
particular situation. This model is in place to understand and predict behaviours of individuals.
People must know how to portray and conduct themselves when in a situation such as sexual
intercourse.
There are six concepts in the health belief model. “Perceived susceptibility: An individual’s
perception of the risk of acquiring an illness or disease.” (Ferreiro Peteiro et al., 2016) This is the first
concept, and it explains that an individual believes that they are at a greater risk of developing an
illness or disease. This is where they understand that they are at risk of a particular future health
issue. It’s real and it can happen to them.
Concept 2 is perceived severity. “An individual’s feelings on the seriousness of contracting an illness
or disease or leaving the illness or disease untreated.” (Ferreiro Peteiro et al., 2016) This explains
how an individual views the severity of the condition as to whether they should do something about
trying to protect themselves from the disease or change their lifestyle habits so that they are at less
risk of serious effects if they do contract the disease.
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