For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
explain the benefits to customers of a business using internet marketing
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Level 3 BTEC Business Extended Diploma
Unit 12 P3 - Explain the benefits to customers of
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Unit 12 P3
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE WHOLE DOCUMENT
WILL BE COPYWRITE. Amazon
USE SENSIBLE.
Comparing and selecting product providers
Amazon doesn’t let you do a full comparison but it does save your
searches. In addition to that, when you’re doing normal shopping Amazon
shows a variety of products at the bottom of the screen this will allow you
to see similar products to your searches so some could be better or some
could be worse it’s just your choice to look at them. There are many
comparing websites so assuming the customer wants a full detailed
comparison they should type in comparison websites on any search
engine and many will come up.
Increased bargaining power
Unlike EBay Amazon don’t offer the opportunity to negotiate prices.
Despite that, Amazon do allow customers to search up varies products
that are the same, just different prices or colours so it’s up to you if you
pick the right barging. In a way you can compare Amazon to a high
barging power, this is because it’s about who displays their product better.
There could be 5 of the same products but if you’re showing better images
and have better descriptions of it you’re obviously going to get the most
sales.
Comprehensive and up-to-date product information
Amazon constantly have up to date product information on their products.
This is evident on how they have the characteristics of every product on
the website. Amazon is also up to date with their website. This is evident
with their product advertisements. As its winter they will show discounts
on many winter wear products or furniture as they know customers would
prefer to relax in doors on a cold day than wear summer wear and go
outside.
Opportunities for lower costs through “dynamic pricing”
If you wanted dynamic pricing, then Amazon is the place. This is evident
as many people are selling the exact same product as you. This means
that putting the best price will constantly grab the consumer’s eye.
Having higher prices May only gather customers that think that a higher
price means better quality. Amazon is a good online service to shop as
there is a variety with pricing. Many other websites don’t offer that trait as
they only have set prices.
Digital complaints service/ Opportunities to pool customer
experiences
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