Unit 12 P4 - Describe the benefits and opportuniti
Institution
Undefined
For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
Unit 12 P4 - Describe the benefits and opportuniti
All documents for this subject (1)
9
reviews
By: lukeskinner • 3 year ago
By: stanislavganea • 4 year ago
By: johnmcintyre8931 • 6 year ago
By: mallak10101 • 6 year ago
By: andradadinu150502 • 7 year ago
By: adampotter • 7 year ago
By: canates • 7 year ago
awesome
Show more reviews
Seller
Follow
thebestanswers
Reviews received
Content preview
Unit 12 P4
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE USE SENSIBLE.
There are many benefits that customers get from using internet
marketing. In this assignment I'm going to explain them.
Mass Customization
Firstly, I'm going to start off with Mass Customization. This is
the process of delivering wide-market goods and services that
are modified to satisfy a specific customer’s need. Mass
customization is a method that enables flexibility and
personalization for customers. I’m going to incorporate mass
customization with the company Adidas. An advantage of
Adidas Mass Customization is that customers will be more
satisfied as they will be able to purchase the products that they
want, tailored to them. For example there are more products
online that there will be offline (retail or store). Therefore,
customers are more likely to go to the Adidas website then the
Adidas store can gain more customer retention. Mass
production can give a business opportunity, such as increasing
customers. As if products are being tailored to them and there
is more choice, they are likely to return to the business to
purchase other products. This will therefore increase sales and
revenue.
Advertising
Secondly another factor is that an important benefit to internet
marketing is advertising. Adidas is gaining many opportunities
advertising because as we all know advertisement if done well
automatically increases the sales for the company. This leads to
the company producing more of the product because they know
its selling well. With Adidas they’ve been around so long, 1949
to be precise so their advertising doesn’t have to be dramatic.
The advantage of Adidas doing advertising is that it informs the
customer about new products, improves the sale of a product
and it is a direct communication with the customer. Another
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller thebestanswers. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.86. You're not tied to anything after your purchase.
