For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
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In this task I am being asked to explain the challenges of
globalization for a business when they are using the Internet as
a marketing tool. I have decided to use Adidas as my selected
business.
Globalization is the worldwide movement toward economic,
financial, trade, and communications integration. Globalization
implies the opening of local and nationalistic perspectives to a
broader outlook of an interconnected and interdependent world
with free transfer of capital, goods, and services across national
frontiers. However, it does not include unhindered movement of
labor and, as suggested by some economists, may hurt smaller
or fragile economies if applied indiscriminately. Globalization
can be summarized as the process that an organization starts
to integrate on a global scale.
When it comes to online marketing there are many dangers
people face when buying online. As this generation is all about
technology most things that are set up online require personal
information for example Adidas requires its customer to set up
an online account to purchase items. This may make the
customers wary, as they wouldn’t like to become a victim of
fraud due to payment security being an issue. Adidas have met
customer expectations as they have made the online website
more user friendly for their customers by providing product
information and also allowing customer to choose their own
delivery times for more efficiency. But as its online business,
customers will still need someone to help deal with queries and
problems that they may be facing. So this may require the
business to have online help centers but this may be difficult to
provide for customers on a global scale, as there will be
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