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Unit 12 M1 & M2 - Analyse the benefits of internet marketing to customers & Analyse the marketing opportunities and challenges faced by a selected bus$5.15
For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
Unit 12 - M1&M2
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In this assignment I’m going to analyse the marketing
opportunities and challenges faced by Tesco
Maintaining security
The ways Tesco can overcome this is by placing a firewall which
protects data or also hire a trusted and responsible member of
staff to monitor data flowing in to the computer and also
another way Tesco can overcome this is by placing an anti virus
which blocks attacks from hackers and also deletes any viruses
which may steal data.
Challenge of delivering to expectations of higher
reliability
The way Tesco can overcome this is by either delivering the
product with a quick delivery service, also another way is to
have a tracker on the product in which customers can know if
the product is dispatched so the customer is ensured they will
receive the product in the number of days the business has
given. Challenge of possible linguistic and cultural sensitive.
Challenge of possible linguistic and cultural sensitivities
The way Tesco can overcome this is by creating a new language
bar as users can simply click on the language given and this
automatically translates in to the person's language another
way is to have a translator for each product instead of reading
the product customers can simply click on audio translator and
select language and this automatically describes the product in
the chosen language.
Challenge of channel conflict and disintermediation
Tesco has to provide affordable, high-quality food to people
around the world and create value for customers. They want to
use a scale to create greater value for society as a whole. In
many ways they have done this already, whether it's by
creating thousands of jobs or working with thousands of
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