Exam (elaborations)
Marketing Management Important MCQs - Session
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Exam of 37 pages for the course BU1 at Dubai University (MCQs)
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MOST IMPORTANT MCQMARKETING MANAGEMN
UGC NET COMMERCE / MANAGEME
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, Question 1
Q. Match the items of List –I with the items of List –II and indicate the code of correct matching:
List – I List - II
1. Undifferentiated marketing A. Treating every customer as a unique or different
and producing a product to satisfy each and every
customer separately.
2. Customized Marketing B. It is concerned with focusing all available resources
on one segment within the total market.
3. Concentrated Marketing C. Complete standardization of product and marketing
mix element is done.
4. Differentiated Marketing D. It is a process of identifying a group of customers
having similar needs and producing a product to
satisfy these needs profitably.
Code:
A. 1-A, 2-D, 3- C, 4-B B. 1- B, 2-D, 3-C, 4-A
C. 1-A, 2-B, 3-C, 4-D D.1- C, 2- A, 3-C, 4- D
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, Approaches to Market Segmentation
Undifferentiated Marketing is also called full coverage market segmentation. It i
Undifferentiated/ mass selling in which business enterprises approaches almost the entire mark
Mass marketing single product. This strategy employs a single marketing mix – one product, one
placement and a single promotional effort.
Customized Customized marketing refers to tailoring a particular product to the specific ne
individual customer. It means treating every customer as a unique or diffe
Marketing producing a product to satisfy each and every customer separately.
Concentrated Marketing is also called limited coverage market segmentation
Concentrated extreme case of target marketing under which firm selects only one or few segm
Marketing target market. Here the firm aims at a larger share of a small market. It is conce
focusing all the resources on one or few market segments
Differentiated marketing, also called multi segment marketing is when a compa
Differentiated multiple customer segments with a specific product and separate marketing
Marketing Here the firm tries to operate in selected segments of the market but by
different marketing programs for significantly different segments.
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