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Case Study - Foundations Of Marketing
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The assignment of this course was to make an marketing plan as a case study. This document details all the steps.
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Marketing plan Café HeemskerkClass ES4-1A
Mr. L. Harris
26-05-2016
, Executive summary
The purpose of this marketing plan is to improve Café Heemskerk, located in
Roelofarendsveen. The objectives are:
- To serve good quality at all time
- To be the number one café in the area
- To attract young customers
In order to find these objectives, several methods were chosen. The first method chosen to
conduct information was Desk research. This consists of gathering information from the
internet and books. The second method chosen was Field Research. This consists of
interviewing the customers and the owner, Jan Heemskerk, of the café. The marketing plan
shows how to achieve and maintain these objectives.
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