Summary
Zusammenfassung Geschäftsmodelle
- Course
- Institution
Repräsentation der logischen Zusammenhänge, wie eine Organisation bzw. Unternehmen Mehrwert für Kunden erzeugt und einen Ertrag für die Organisation sichern kann.
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Seminaraufgabe: Geschäftsmodell-Analyse – Bsp. StartUpsNauto: An artificially intelligent dashcam for vehicles Smash.gg: Helping eSports organizers plan and execute tournaments and events
Pindrop: Stopping voice fraudsters Dia&Co: Fashion for real women
Reflektive: Ongoing employee performance feedback Narvar: Ecommerce software for after the sale
Daily Burn: World-class fitness classes on your phone Molekule: Cleaning up pollution with nanotechnology
Zume Pizza: Robots making pizza Handshake: A LinkedIn for college students
Duo Security: Making passwords more secure Roblox: A gaming world by kids for kids
Hudl: Pro-level analysis for athletes at every level Function of Beauty: Personalized shampoo
JustWorks: Better HR for small businesses Citizen: Warning ordinary people of 911 situations
Nvidia Deepmap: Special maps for self-driving cars Guild Education: College degrees for more working Americans
Remix: Better public transit Wag: The dog-walking app
Zoom: providing videotelephony and online chat services Toast: Software that runs restaurants
Flink: Groceries delivered in minutes Holidu: search engine for vacation rentals
Celonis: Process Mining for companies Comtravo: managing business travel
GetYourGuide: online travel agency and marketplace for tour Grover: subscribe to tech products monthly instead of buying them
guides and excursions
Vicampo: online marketplace for wines
Forto: digitizing supply chain processes
Quelle: Wirtz (2015), businessinsider.de (2018)
Seminaraufgabe: Geschäftsmodell-Analyse
BESCHAFFUNGSMODELL DISTRIBUTIONSMODELL MARKTMODELL
Template 1 LEISTUNGSERSTELLUNGSMODELL LEISTUNGSANGEBOTSMODELL
Rohstoffe
Kaufpreis P1
Lieferant Wettbewerber
Entgelt E1 Kunde A
A Sachleistung A
(Großhandel)
A
Zwischen-
Planung Produktion QS Sachleistung A
Kaufpreis P2
Lieferant Produkte
Kunde B
B Entgelt E2
Sachleistung (Konsument)
A
Wettbewerber
Know How B
Kaufpreis P3
Lieferant Kunde C
Integriertes Produkt-/
Entgelt E3
C Sachleistung (Großhandel)
Dienstleistungsangebot
B
Planung Produktion QS Sachleistung B
Lizenzen
Kaufpreis P4
Lieferant Kunde D Wettbewerber
Entgelt E4
D Sachleistung (Konsument) C
B
Personal Kaufpreis P5
Leistungs- Leistungs- Kunde E Wettbewerber
Lieferant Dienstleistung C D
Entgelt E5 konzeption bündelung (Konsument)
E Dienstleistung
C
FINANZIERUNGSMODELL ERLÖSMODELL
KAPITALMODEL
Quelle: Wirtz (2015)
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