Unit 34 P2 - Explain the use of visual and media d
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For P2 and P4, learners should gather evidence that covers the different types of
graphic image and the file extensions appropriate to the type of graphic. The
evidence should include some reference to the tools utilised within the software and
the reasons behind their choice. The different file fo...
explain the use of visual and media design features of the websites of three contrasting organisations
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Level 3 BTEC Business Extended Diploma
Unit 34 P2 - Explain the use of visual and media d
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Unit 34 - P2
FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.
USE SENSIBLE.
In this assignment I’m going to explain the usability features of
the website of three contrasting organisations
Usability and visual appeal
Navigation is the way you get around a website in order
to complete a transaction this is via buttons, tabs or
hyperlinks:
Tesco uses navigation efficiently as on their homepage they will have
a range of categorised links in order to take you straight to where you
want to do your shopping or find information; this is good for
customer satisfaction as they site responds spontaneously.
British Red Crossusage of navigation is also used well; as it’s a
charity the tabs and hyperlinks are very bold to insure clear
information. This doesn’t just catch the audience attention but it also
allows there plead to be shown more.
College as this is a college website; there are many tabs that lead to
a lot of information about their services.
Language is important as you will need to make your site
accessible to all usersfor example a language selection
option,also it is important that you use an easily visible font/
font size and a style of writing that suites your target group:
Tesco’s style of writing is very basic and straight to the point. Tesco’s
baby blue coloured writing resembles its safety approach to their
customers. This is a very good thing as their ideal goal is to maximum
profit from customers. Tesco also have a setting that allows the text to
be enlarged or shortened. This allows every age group to be
assessable to their website.
British Red Cross do the opposite, as their charity there language
and text are very different to Tesco’s. The homepage colours are red
and black which resemble the seriousness of their causes.
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