Other
EXAMEN | Ondernemingsplan Commerciële Economie | Manager Retail niv. 4 Versneld
- Course
- Institution
Ondernemingsplan Commerciële Economie Cijfer: 8
[Show more]
Seller
Followmayadekeijzer
Reviews received
Content preview
Gordijn Er BijWoontextiel
Bedrijfsplan Commerciële Economie
Maya de Keijzer | ROC van Twente | 2021-2022 | CO3HY
,Inhoudsopgave
Hoofdstuk 1: omschrijving van de organisatie...................................................................................................... 3
1.1 Jezelf als manager Retail ............................................................................................................................ 3
1.1.1 Jouw sterkste punten................................................................................................................................ 3
1.1.2 Jouw keuzes; branche en plaats ........................................................................................................... 6
1.2 Organisatieonderdelen ............................................................................................................................ 10
1.2.1 Organisatiecultuur.................................................................................................................................. 10
1.2.2 Doel, Missie en Visie ................................................................................................................................ 11
1.2.3 Duurzaam ondernemen ........................................................................................................................ 12
1.3 Idee Bedrijfsplan......................................................................................................................................... 13
1.3.1 Branche bedrijf ......................................................................................................................................... 13
1.3.2 Specialisatie bedrijf (USP) ................................................................................................................... 17
1.3.4 Winkelformule .......................................................................................................................................... 18
1.3.4.1 Assortiment........................................................................................................................................... 18
1.3.4.2 Doelgroep .............................................................................................................................................. 21
1.3.4.3 Marktpositie ......................................................................................................................................... 21
1.3.5 Naam en logo ............................................................................................................................................ 22
1.3.6 Lokale marketing ........................................................................................................................................ 23
1.3.6.1 Ondernemingsverenigingen ........................................................................................................... 23
1.3.6.2 Lokale activiteiten ............................................................................................................................. 23
1.3.6.3 Trends en ontwikkelingen op lokaal niveau ............................................................................ 24
1.3.6.4 Social media ......................................................................................................................................... 24
Hoofdstuk 2: Analyse van de omgeving en concurrentie .............................................................................. 25
2.1 DESTEP-analyse .......................................................................................................................................... 25
2.1.1 Demografisch factoren in DESTEP-analyse .................................................................................. 25
2.1.2 Economisch factoren in DESTEP-analyse ...................................................................................... 27
2.1.3 Sociaal-culturele factoren in DESTEP-analyse ............................................................................ 28
2.1.4 Technologisch factoren DESTEP-analyse....................................................................................... 29
2.1.5 Ecologisch factoren in DESTEP-analyse ......................................................................................... 30
2.1.6 Politieke factoren in DESTEP-analyse ............................................................................................. 30
2.2 Concurrenten ............................................................................................................................................... 38
2.2.1 Concurrentiekracht ................................................................................................................................ 40
2.2.2 Positioneringsmatrix.............................................................................................................................. 41
Hoofdstuk 3: Imago-onderzoek ................................................................................................................................ 41
3.1 Onderzoeksvraag ........................................................................................................................................ 41
3.2 Uitvoering onderzoek ............................................................................................................................... 41
Maya de Keijzer
0296422 PAGINA 1
, 3.3 Resultaten onderzoek ............................................................................................................................... 43
3.4 Conclusie onderzoek ................................................................................................................................. 48
Hoofdstuk 4: Analyse van commercieel beleid (interne analyse) ............................................................. 49
4.1 Plaats................................................................................................................................................................ 49
4.1.1 Verzorgingsgebied .................................................................................................................................. 49
4.1.2 Vestegingsplaats ...................................................................................................................................... 49
4.1.3 Winkelpand................................................................................................................................................ 50
4.2 Product............................................................................................................................................................ 51
4.2.1 Assortimentsopbouw.............................................................................................................................. 51
4.2.2 Merkbeleid ................................................................................................................................................. 52
4.2.3 Inkoopbeleid .............................................................................................................................................. 53
4.3 Personeel ....................................................................................................................................................... 53
4.4 Prijs................................................................................................................................................................... 53
4.4.1 Prijsstellingsmethoden .......................................................................................................................... 53
4.4.2 Prijsrange ................................................................................................................................................... 54
4.5 Promotie ......................................................................................................................................................... 55
4.5.1 Advertenties............................................................................................................................................... 55
4.5.2 Promotieplan ............................................................................................................................................ 56
4.6 Presentatie .................................................................................................................................................... 57
4.6.1............................................................................................................................................................................... 57
4.6.2............................................................................................................................................................................... 58
Woodstock 5: SWOT-analyse ..................................................................................................................................... 59
5.1 Strengths ........................................................................................................................................................ 59
5.2 Weaknesses................................................................................................................................................... 59
5.3 Opportunity’s ............................................................................................................................................... 59
5.4 Threats ............................................................................................................................................................ 59
5.5 Confrontatie matrix ................................................................................................................................... 59
Conclusie ............................................................................................................................................................................ 60
Bijlagen................................................................................................................................................................................ 61
Maya de Keijzer
0296422 PAGINA 2
, Hoofdstuk 1: omschrijving van de organisatie
1.1 Jezelf als manager Retail
1.1.1 Jouw sterkste punten
4 oktober 2021 heb ik en mijn klas een gastles gekregen van Martine Siemerink “inzicht in
gedragsstijlen”. Martine heeft uitleg gegeven over de DISC gedragsstijlen/STARR methode en
kernkwadraten.
Hieronder kun je zien wat van gedragsstijlen er zijn, iedereen heeft wel een beetje van iets. En
soms kan het wat meer dominant zijn of stabiel. Ook in het verloop der jaren kan dit veranderen.
• Dominante stijl; hoe iemand problemen oplost of resultaten bereikt. Komt over als:
zelfverzekerd en inspannend.
• Beïnvloedende stijl; Hoe iemand omgaat met andere mensen en emoties toont. Komt over
als: zelfverzekerd en ontspannend.
• Stabiele stijl; hoe iemand reageert op veranderingen en tempowisselingen. Komt over als:
terughoudend en ontspannend.
• Consciëntieuze stijl; hoe iemand omgaat met procedures en protocollen. Komt over als:
terughoudend en inspannend.
Maya de Keijzer
0296422 PAGINA 3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mayadekeijzer. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.96. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76462 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now