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DISTICNTION Unit 6 Website Development Assignment 1
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The first assignment for the website development unit. Distinction achieved
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Audience Chessington World Of Adventures: Thorpe Park:for the The websites audience is children and The target audience of this website would be
websites families. This is because throughout the young adult/fully grown adults who are thinking
and its websites, it contains many images of about going to the amusement park with their
intended families riding rides, or in one of the family or friends. This is evident as the website’s
purpose: rooms in the hotels. The website uses a main image is of teenagers and adults riding a
vibrant, primary colour scheme as well, rollercoaster whilst screaming.
which makes it attractive to children.
The intended purpose of this website is to get the
The intended purpose of this website is viewer to want to purchase tickets for Thorpe
getting the viewer interested in the park, park. The website does this through the use of
show the audience what rides there are, enticing text along with images.
where to book and how much it costs to
go there. It does this by using enticing
text and images.
The Thorpe Park website is an information service-
based website, providing users with information
about the theme park.
Content/Product/Service based websites:
The Chessington website is an information
service based, providing users with
information about the theme park.
The features of product-based websites
include giving information to users about
products a company is selling, along with
specifications of those products. They
typically have hundreds of thousands of
products they show to the user. An
example of this would be Amazon. The
target audience for these websites are
consumers, adult and teenage consumers,
and information seekers.
,The features that content based 2.0
websites include are social networking,
user participation, video sharing, blogs,
online applications, and podcasting. The
target audience for this type of website is
social networkers, information seekers
and adult and teenage consumers. Web
2.0 allows for interaction.
The features of the service-based website
include giving information about the
service that the company is providing for
customers. They are typically simplistic,
so they do not overwhelm the user with
too much information about the service.
Services can be varied, and can be
information services, banking services,
online community discussion forums,
dating or gambling. For example,
commerce service websites allows users
to carry out transactions much easier
through their pc and mobile devices.
Downloading services allow users more
flexibility of downloading different
mediums to the user’s computer.
The target audience of these websites are
information seekers, entertainment
seekers and adult and teenage
consumers.
Requirements:
Websites require that they are user
friendly, therefore the website can be
easily understood, and be used with ease.
It also needs to be consistent, otherwise it
will frustrate users as the style of the
website would have changed which will
confuse users as well.
The websites also must be navigational, it
must be easy for users to navigate
through the website and find what they
want.
Websites also must be customisable, such
as customising website interfaces as this
will engage existing users but also attract
new users as well.
The websites also must understand how
the content they have will be used, and
how many will view the viability of the
service.
The websites also must be responsive,
and that they adapt appropriately
, whatever web browser and device they
are using.
Principle Usability: The usability of the Usability: The Thorpe park website is very usable
s of Chessington’s website is simple and is as it gives all the information someone may need
design of user-friendly. All the user must do when when visiting the website and is easy to find. The
each they want to find more information of the website is not too complicated either, with not too
website: park beyond the first screen is to scroll many images and text on screen. It also allows to
down, which will lead the user to links get more information on the ride by scrolling
where they can find more information down, instead of going on other links.
about other factors.
The usability of both websites are similar, both
being easy to use and being simple.
The website has also been adapated for
mobile devices too, as well as multiple
browsers, keeping the website easy to The Thrope Park website has also benn optimised
navigate through no and adapted for mobile devices
matter what device and different browsers, allowing
they are using. This for easy navigation, no matter
is also suitable for the device someone is using.
their intended Thorpe Parks audience of
audience, as the Teenagers and Adults often use
adult’s of familes use phones, so it is likely that they
phones often, and it will browse the website on one.
is likely they would
browse the website
on their phones.
Both websites have adapted
websites for mobile devices,
that fits great with their
intended audience as many
teenagers and adults use their smartphones to
search the internet.
White space/spacing: There is a lot of White space/spacing: There is plenty of white
white space on the Chessington website, space in the lower areas of the Thorpe Park
separing elements on the page. There is webpage, so it does not feel so cramped.
enough white spacefor the user to easily However, in the upper middle area of the
navigate through the website without webpage, there is no white space between the
them being confused what text is linked to titles and the “Day tickets” titles. This does make
each image and making the website look the website feel a little cramped, however it is not
clusted. major.
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