This documents entails an introduction to research design. The importance of a research design is explained and different types of research designs are discussed. Different types of experiments and sampling are explained.
Introduction to research design, types of design and experiments, sampling
Subjects
research design
types of research designs
types of experiments
sampling
paradigms
Written for
University of KwaZulu-Natal (UKZN)
Introduction To Research (PSYC201)
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Design:
“a strategic framework for action”
Research Question RESEARCH DESIGN Research Implementation
Why is Research Design important?
It provides a plan for:
1. Purposes of the research
2. Resources
It tells us:
1. Where to aim the research
2. Kind of sampling
3. Who to sample
4. Comparisons?
5. Techniques?
6. Variables?
7. Application to external world
The Research Process: Sequence of activities
STAGE 1: Research question
PLANNING
STAGE 2: Research design
STAGE 3: Data Collection
STAGE 4: Data analysis EXECUTION
STAGE 5: Publication
, Research Design as Strategic Framework:
Strategic framework – plan that GUIDES activities to ensure that valid conclusions
are met
Flexible, pragmatic designs STILL require detailed strategic frameworks
Researcher is required to constantly reflect on the process and refine design &
questions (‘finding a focus’)
Most research falls somewhere on the continuum between these two extremes
Fixed experiments field work ethnographies case studies Flexible
Dimensions of Research Design
1. Purpose
2. Paradigm
3. Context
4. Research Questions
Research Paradigm
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