ADV 150 EXAM 1| 132 QUESTIONS| WITH COMPLETE SOLUTIONS
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Course
ADV 150
Institution
ADV 150
Communication Model Correct Answer: A simple way to look at how communication takes place
Sender
Encoding
Message
Channel
Decoding
Receiver
Field of Experience
Noise
Sender Correct Answer: *Communication Model*
person, company or organization who has ideas or info to share
Sponsor
...
adv 150 exam 1| 132 questions| with complete solutions
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ADV 150 EXAM 1| 132 QUESTIONS|
WITH COMPLETE SOLUTIONS
Communication Model Correct Answer: A simple way to look at how
communication takes place
Sender
Encoding
Message
Channel
Decoding
Receiver
Field of Experience
Noise
Sender Correct Answer: *Communication Model*
person, company or organization who has ideas or info to share
Sponsor
Author
Persona
Sponsor Correct Answer: *Type of Sender*
company advertising a product or idea
EX. Kellogs
Author Correct Answer: *Type of Sender*
advertising industry, people who create messages
EX. Leo Burnett
Persona Correct Answer: *Type of Sender*
real or imaginary spokesperson
EX. Tony the Tiger, Gecko from Gieco
Encoding Correct Answer: *Communication Model*
Converting
- Putting ideas, thoughts into symbolic form that are then organized and can
produce a message
-Colors, shapes, etc.
, -Brands encode meaning and people interpret meaning
EX. The letter C = Cubs, Bears, Champaign Central
Vans= Skater Boy
Leather shoes= Professional
Message Correct Answer: *Communication Model*
Content
-contains info or meaning sender wants to convey. Can be verbal, non-verbal,
written, symbolic
-Images are read
Ex. Changing Illinois Logo
Changing Olympics Logo
Channel Correct Answer: *Communication Model*
the way messages travel from sender to receiver
-Personal - through direct personal contact
-By air - Radio, TV, Billboards
Receiver Correct Answer: *Communication Model*
Audiences
-source speaks, audience listens
-hopes target audience interpret message as intended
EX. Members of business organizations
Trade Channel Members
Government officials and employees
Household consumers Correct Answer: *Receiver*
everyday folk, this can be envisioned differently
Decoding Correct Answer: *CM*
Interpreting
-transforming senders message into thought depends on field of experience
EX. Donald Trump
Field of Experience Correct Answer: *CM*
Background, experiences, attitudes, views
-we bring different sets based on where we grew up, interests and likes
-important to find common ground
-TV is affecting this, we all have different common grounds with TV shows,
expect sesame street
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