Summary
Summary: Myers book KOM
- Course
- Institution
Summary: Myers book KOM
[Show more]
Seller
Followfransjevandenbosch
Content preview
Table of contentsChapter 2 – Overview of qualitative research.....................................................................4
2.1 Why do qualitative research?..................................................................................................4
2.2 What is research?....................................................................................................................4
2.3 Quantitative and qualitative research compared....................................................................5
2.4 Triangulation...........................................................................................................................6
2.5 Research in business and management...................................................................................6
2.6 Rigour and relevance in research............................................................................................6
Chapter 3 – Research Design..............................................................................................8
3.1 Introduction............................................................................................................................8
3.2 Choosing a topic......................................................................................................................8
3.3 Theoretical framework............................................................................................................8
3.4 A model of qualitative research design...................................................................................9
3.4.1 Philosophical assumptions......................................................................................................................9
3.4.2 Research Method....................................................................................................................................9
3.4.3 Data collection technique.......................................................................................................................9
3.4.4 Data analysis approach.........................................................................................................................10
3.4.5 Written record......................................................................................................................................10
3.5 Writing a research proposal..................................................................................................10
3.5.6 A theoretical framework.......................................................................................................................10
3.5.7 A research method................................................................................................................................10
3.5.8 A qualitative data analysis approach....................................................................................................10
Chapter 4 – Philosophical perspectives.............................................................................10
4.1 Underlying assumptions in research......................................................................................10
4.2 Positivist research.................................................................................................................11
Sampling strategies........................................................................................................................................11
4.3 Interpretive research.............................................................................................................11
Differences between positivist and interpretive research...........................................................12
4.4 Critical research.....................................................................................................................13
4.5 Critical realism.......................................................................................................................14
Chapter 5 – Ethics.............................................................................................................14
5.1 The importance of ethics.......................................................................................................14
5.2 Important ethical principles related to research....................................................................14
Golden rule.....................................................................................................................................................14
Honesty..........................................................................................................................................................14
Plagiarism.......................................................................................................................................................14
Informed consent...........................................................................................................................................15
Permission to publish.....................................................................................................................................15
Chapter 6 – Action research..............................................................................................15
6.1 Introduction..........................................................................................................................15
, The Action Research Process.......................................................................................................15
....................................................................................................................................................15
6.2 Approaches to Action Research.............................................................................................16
6.3 Critique of Action Research...................................................................................................17
How to evaluate Action Research Studies...................................................................................17
Chapter 7 – Case study research.......................................................................................17
7.1 Introduction..........................................................................................................................17
7.2 Approaches to Case Study Research......................................................................................18
7.3 Critique of case study research..............................................................................................18
How to evaluate case study research..........................................................................................19
Chapter 8 – Ethnographic research...................................................................................20
8.1 Introduction..........................................................................................................................20
A brief history of ethnographic research.....................................................................................20
8.2 Approaches to ethnographic research...................................................................................21
The holistic school..........................................................................................................................................21
The semiotic school........................................................................................................................................21
Critical ethnography.......................................................................................................................................21
Auto-ethnography..........................................................................................................................................21
Netnography..................................................................................................................................................21
8.3 How to do ethnographic research.........................................................................................21
8.4 Critique of ethnographic research.........................................................................................22
How to evaluate ethnographic research studies.........................................................................22
Chapter 9 – Grounded theory...........................................................................................22
9.1 Introduction..........................................................................................................................23
9.2 Approaches to grounded theory............................................................................................23
How to do grounded theory research.........................................................................................23
9.3 Critique of Grounded Theory.................................................................................................24
How to evaluate Grounded Theory Research Studies..................................................................24
, PART I
Introduction
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller fransjevandenbosch. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.44. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now