Exam (elaborations)
Uitwerkingen Accountmanagement
- Course
- Institution
In dit document is er een samenvatting gegeven van al het stof dat het gehele jaar is behandeld. Ook de opdrachten staan erbij met antwoorden
[Show more]
Seller
Follow
Madhavivk
Reviews received
Content preview
AccountmanagementPortfolio
DOCENT:
STUDENT:
LEERLINGNR:
KLAS:
INLEVERDATUM:
, Accountmanagement
Inhoudsopgave
1- Markt- en omgevingsanalyse ............................................................................................................. 5
1.1 Inleiding ................................................................................................................................... 5
1.2 Doelstellingen .......................................................................................................................... 5
1.3 Accountmanagement .............................................................................................................. 5
1.3.1 De (Junior-) Accountmanager.......................................................................................... 6
1.3.2 De (Junior-) Accountmanager en Key- Accounts ............................................................. 7
1.4 Algemene onderzoeksmethoden ............................................................................................ 8
1.5 Sales onderzoeksmethoden .................................................................................................... 8
1.6 Onderzoek naar externe markt ............................................................................................. 10
1.6.1 Micro, Meso en Macro .................................................................................................. 10
1.6.2 Het DESTEP-Model ........................................................................................................ 10
1.6.3 Vijfkrachtenmodel van Porter ....................................................................................... 11
1.6.4 Benchmarking ................................................................................................................ 12
1.6.5 6W’s van Ferrel voor de Afnemersanalyse .................................................................... 13
1.6.6 Strategische Groepenkaart SGK .................................................................................... 14
1.6.7 De SWOT- Analyse ......................................................................................................... 15
1.6.8 Business Model Canvas (BMC) ...................................................................................... 17
Opdracht 1.01.................................................................................................................................... 18
Opdracht 1.02.................................................................................................................................... 18
Opdracht 1.03.................................................................................................................................... 19
Opdracht 1.04.................................................................................................................................... 20
Opdracht 1.05.................................................................................................................................... 20
Opdracht 1.06.................................................................................................................................... 21
Opdracht 1.07.................................................................................................................................... 21
Opdracht 1.08.................................................................................................................................... 21
Opdracht 1.09.................................................................................................................................... 23
Opdracht 1.10.................................................................................................................................... 23
Opdracht 1.11.................................................................................................................................... 23
Opdracht 1.12.................................................................................................................................... 24
Opdracht 1.13.................................................................................................................................... 24
Opdracht 1.14.................................................................................................................................... 25
Opdracht 1.15.................................................................................................................................... 25
Opdracht 1.16.................................................................................................................................... 26
Opdracht 1.17.................................................................................................................................... 27
1.7 Begrippen .............................................................................................................................. 27
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Madhavivk. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.12. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now