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OE101; marketing contexts
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Marketing ContextsNames:
Noortje van der Lee (647089)
Michelle Zandbergen (647199)
Class:
ROBSMAVT3A
Date:
16-05-2022
, OE101 Marketing Contexts
Names: Noortje vd Lee (647089) E-mail: 647089@student.inholland.nl
Michelle Zandbergen E-mail: 647199@student.inholland.nl
Class: ROBSMAVT3A
Mentor: Rene Arends
Study: Business Studies, Hogeschool Inholland Rotterdam
Year: 3
Date: 2022
Number of pages: 32
,Foreword
You are now reading the report Marketing Contexts. The report is written by students
at Hogeschool Inholland Rotterdam, namely Noortje van der Lee and Michelle
Zandbergen. The purpose of the report is to analyze and improve internal
communication.
During this research we both studied the theory of internal communication, branding,
ethics and sustainability through the book 'Communicatie Handboek' but also the
internet. First of all, we searched for an organization and gained knowledge through
the student guide. Then we started working and divided the tasks fairly. The entire
study was found to be very interesting.
We would like to thank our supervisor Rene Arends for helping us during the course
of the study and for providing feedback. With this feedback we were able to improve
the quality of the report. We would also like to thank our client Anastasia van der
Laan for giving us the opportunity to do this research and for providing the necessary
information. With this information we were able to make the report as complete as
possible.
We wish you a lot of reading pleasure!
Noortje van der Lee, Michelle Zandbergen
, Table of contents
Chapter 1 Introduction......................................................................................................................................................................... 5
Chapter 2 General description of the company.......................................................................................................................... 6
Chapter 3 Trends and developments.............................................................................................................................................. 8
This chapter discusses the trends and developments for the Ronald McDonald Children’s Fund. There will
be looked at the cyclicality and long term effects of Covid19 for the children’s fund...............................................8
A lot has changed at the Ronald McDonald House since the corona pandemic. Due to the coronavirus, the
management team is less likely to work on location. The communication between the team is currently
going through Teams and that is going well.............................................................................................................................. 8
Chapter 4 Problem analysis............................................................................................................................................................. 10
Chapter 5 Literature study............................................................................................................................................................... 11
Chapter 6 Methodology..................................................................................................................................................................... 13
Chapter 7 Sustainable development goals and ethics.......................................................................................................... 14
Chapter 8 Branding and marketing communications......................................................................................................... 16
Chapter 9 Conclusion.......................................................................................................................................................................... 21
Chapter 10 Advice................................................................................................................................................................................ 23
Bibliografie.......................................................................................................................................................................24
Attachments........................................................................................................................................................................................... 25
1. Sustainable initiatives which Primark is already implementing.............................................................27
1.1 Current situation........................................................................................................................................................................... 27
1.2 Where’s room for growth.......................................................................................................................................................... 28
...................................................................................................................................................................................................................... 29
...................................................................................................................................................................................................................... 29
...................................................................................................................................................................................................................... 29
2. Competencies that are needed to start a sustainable initiative..................................................................................29
2.1 Competencies.................................................................................................................................................................................. 29
2.2 Suppliers for a sustainable initiative.................................................................................................................................... 30
2.3 Communicating sustainable initiatives to stakeholders.............................................................................................. 30
3. Other sustainable businesses................................................................................................................................31
3.1 Schneider Electric......................................................................................................................................................................... 31
3.2 Patagonia......................................................................................................................................................................................... 31
3.4 Rothy’s............................................................................................................................................................................................... 32
3.5 What can Primark learn from them?................................................................................................................................... 32
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