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Summary - International Business
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INTERNATIONAL BUSINESS CLASSCONCEPTS – ON STRATEGY
Concept 1: 5 STEPS IN STRATEGY
The 5 steps in a strategy are:
1. Define purpose with stakeholders
2. External analysis
3. Internal analysis
4. Define strategy
5. Implement
Concept 2: STAKEHOLDER ANALYSIS
There are 4 categories of stakeholders:
1. Shareholders
2. Key Clients
3. Funding
4. Personnel
Concept 3: PURPOSE
There are 4 business purposes:
- Add value to the community
- Profit
- Loss
- Destruction of community
CSR (corporate social responsibility) is
a first step, impact is the next step to
add value to community.
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,Concept 4: UN SDG
SDG = Sustainable Development Goals
Concept 5: IMPACT INVESTMENT
Impact investment = investments made into companies, organizations, and funds with the
intention to generate a measurable, beneficial social or environmental impact alongside a
financial return. At its core, impact investing is about an alignment of an investors beliefs and
values with the allocation of capital to address social and/or environmental issues.
Movie: https://www.youtube.com/watch?v=rGmxOFYaC2Q&feature=youtu.be
Concept 6: CSR
CSR = corporate social responsibility
What is the role of CSR?
1. Determine the meaning of ‘corporate citizenship’ in each country where you operate
and across all of the firm’s international operations.
2. Assess each CSR initiative in terms of its joint contribution to ‘doing well’ and ‘doing
good’, and evaluate the longer- term business opportunities that CSR activities can
create for the firm in host countries.
3. Improve working conditions and labour standards at your factories and your suppliers’
by effectively implementing CSR activities.
4. Rethink your pricing decisions by trading off profit maximization against fulfilling
obligations to society.
5. Align your CSR activities to your host country business objectives and the host country
socio-economic and institutional context.
Concept 7: PURPOSE OR GREENWASH
Companies don’t do the good thing because it feels good, but because it looks good.
Greenwashing = the misleading act of companies, industries, governments, organisations and
individuals trying to promote unjustified environmentally friendly practices, products and
services through branding, mislabeling, packaging or public relations. It is an an
unsubstantiated claim to deceive consumers into believing that a company's products are
environmentally friendly.
(companies act greener as they are)
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,Concept 8: EXTERNAL FACTORS – PORTER 5 FORCES
Porter’s 5 forces is often seen as ‘the old way’, because
regulation is missing.
1. Threat of new entrants
2. Bargaining power of suppliers
3. Bargaining power of buyers
4. Threat of substitute products or
services
5. Rivalry among existing competitors
Concept 9: EXTERNAL FACTORS – STEEPLE
STEEPLE is an alternative of the Porter’s Analyse, it offers an overview of various external
fields. STEEPLE analysis is a strategic
planning tool. It can be helpful when
planning strategic positioning (market
attractiveness)
- Social
- Technological
- Economical
- Ecological
- Political
- Legal
- Ethical
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, Concept 10: EXTERNAL FACTORS – KPMG INNOVATION LAB METHODOLOGY
- Political and regulatory
- Social and people
- Technology
- Economic and markets
To better visualize the
emerging restaurant tech
startup scene, we put
together the infographic
below highlighting over 100
of these startups and the
parts of the restaurant they
target.
Many startups focus on the
restaurant front-of-house,
tackling categories like:
- Wait list management
- Smart kitchens
- Table-top-devices
- ….
4
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