Samenvatting TITT hoorcolleges.
hc 1 - business model
hc 2 - transavia + porter model
hc 3 - Business travel management
hc 4 - duurzaamheid
hc 5 - revenue management
hc - aviation law
Samenvatting TITT
Hoorcollege 1
→ Oliver Wyman (2010)
Full service carriers : bovenste 4
Low cost carriers : onderste 3 vanaf links
Charters : rechts onder
5 business models:
- FSC → Full service Carriers (KLM)
- LCC → Low cost carriers
- Hybrid → tussen FSC en LCC
- Charter → charter airlines
- Cargo → only carrying cargo
Verschil 2010 en 2022 = hybride is erbij gekomen
,FSC
Regional airlines (Austrian airlines, Alaska airlines)
- Concentrate network operation in geographic area
- Limited flights to other area’s
- May join alliances and codeshare
- Werken met andere luchtvaartmaatschappijen samen binnen 1 groep, besparen kosten
en bieden groter netwerk voor bestemmingen aan = Alliance
Intercontinental network (KLM, United airlines)
- Cover entire domestic market
- Hub- and spoke network, sometimes with multiple hubs (thuisbasis)
- Routes to multiple global markets
- Participate in global alliances
- 6th freedom rights (recht om betalende lading te vervoeren tussen twee vreemde staten,
VIA de eigen staat. Combinatie van 3e en 4e vrijheid dat tegenwoordig veel gebruikt
wordt in het ‘hub- en spoke’ model. BV: Brussels Airlines verkoopt tickets en vervoert
passagiers van Milaan naar London, via Brussel)
- 3 or 4 star rating Skytrax
Globally luxury connector (Singapore Airlines, Emirates)
- Significant global reach
- Hub- and spoke network
- Luxury service and product
- Long haul connections (verre vluchten)
- 6th freedom rights
- Some 5th freedom rights (recht om betalende lading te vervoeren tussen 2 vreemde
landen, op een route die begint of eindigt in eigen staat. Dit is wat Emirates nu doet.
- Alternative to non-stop flight
- 4 or 5 star rating Skytrax
Network Extender (KLM Cityhopper, American Airlines American Eagle, Eurowings)
- Primarily extends reach of partner carriers into smaller markets
- Operate under co-brand, code share or pro-rate agreement
- Occasionally subsidiary of larger airline
, LCC
Ultra Low Cost ( Ryanair, Spirit)
- Aggressively stimulative pricing
- Seat only product
- Ancillary revenues
- Secondary airports
- Point to point services
- Leisure customer focused
Traditional Low Cost (EasyJet, Southwest)
- Point to point operations
- High frequencies
- Leisure-and price sensitive business traveler focused
- Secondary and primary airports
Modern low cost (Transavia, Virgin Australian)
- Point to point and network
- Target mix of leisure- and business travelers
- On board products ‘thrills’ superior to competitors economy class (seat pitch, TV
screens)
- Often serve primary airports
Hybrid (JetBlue)
Examenvraag!
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