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  2.  
  3. Arteveldehogeschool (Artevelde)
  4.  
  5. Bachelor Bedrijfsmanagement
  6.  
  7. English For Business

Summary

Summary vocabulary part 14
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  • Course
  • English For Business
  • Institution
  • Arteveldehogeschool (Artevelde)
  • Book
  • Business Vocabulary in Use

Summary study book Business Vocabulary in Use - Int with answers and enhanced e of Bill Mascull, Mascull Bill (hoofdstuk 14) - ISBN: 9781316629970, Edition: 3, Year of publication: - (vocabulary part 14)

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Document information

  • No
  • Hoofdstuk 14
  • October 8, 2022
  • 1
  • 2022/2023
  • Summary

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  • vocabulary part 14

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  • Arteveldehogeschool (Artevelde)
  • Bachelor Bedrijfsmanagement
  • English For Business
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The development process
English for business

1. Market research
 Market research = finding out what people really want
 5 ways of carrying out market research
o Surveys
 In-person surveys can show an example or sample of a new product
 Telephone surveys (people don(t like to be called up)
 Mail surveys have low response rates
 Online surveys (there is no control over the pool or selection of people that
take part)
o Focus groups (a moderator uses specially prepared questions to ask a group)
o Personal interviews
o Observations
o Field trials (involve placing a new product in selected stores to test customer
response)

2. Development and launch
Note

 Design defect = design fault = design flaw
 Testing and trail(l)ing = both used to talk about people trying new products and services
 Clinical trial

Vocabulary

 Software developers have finished the beta version (first version) > release it on the internet
and ask users to try it out and to identify bugs or problems
 Car designers use CAD/CAM (computer-assisted design/computer-assisted manufacturing) to
test the first versions or prototypes
 Researchers in laboratories do testing or trialling in trials to show not only that they’re
effective, but also safe
 On an industrial scale
 Rollout = the process of making a product available
 Product launch = the moment of truth when a product if officially made available for sale
 Design effect or fault > may have to recall it

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