Summary
Samenvatting Bedrijfsplan
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werkstuk over de branche waar albert heijn in zit
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talhabilen23
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BranchewerkstukMohamed Talha Bilen
VOoe-Mrt1
Leerjaar 2
,INHOUD
Inleiding .......................................................................................................................................... 1
Hoofdstuk 1: Kennismaken met de branche ................................................................................... 2
1.1 Inleiding................................................................................................................................. 2
1.2 Beschrijving van de branche ................................................................................................. 3
Verwachting van bestedingen .................................................................................................. 4
Marktaandelen ......................................................................................................................... 4
- Overige aankopen en diensten ......................................................................................... 5
Verwachtingen van de marktaandeel ....................................................................................... 6
De omzet ................................................................................................................................. 6
Verwachting omzet .................................................................................................................. 7
De distributievorm.................................................................................................................... 7
Verkoopsysteem ...................................................................................................................... 8
Internetverkoop........................................................................................................................ 8
Ambulante handel.................................................................................................................... 9
De twee belangrijkste ketens ................................................................................................. 10
De 2 belangrijkste Samenwerkingsvormen ............................................................................ 12
Locatie vestiging .................................................................................................................... 13
1.3 Trends, productontwikkelingen ............................................................................................ 14
Drie trends in de supermarktenbranche ................................................................................. 14
De twee product ontwikkelingen in de branche ...................................................................... 15
duurzaam ondernemen.......................................................................................................... 16
Hoofdstuk 2: Consumentenmarketing en media in de branche. .................................................... 18
2.1 Inleiding............................................................................................................................... 18
2.2 Websites ............................................................................................................................. 18
3 Websites vergelijken ........................................................................................................... 18
Conclusie............................................................................................................................... 21
2.3 consumentenmarketing ....................................................................................................... 22
2.4 Social media ....................................................................................................................... 22
voordelen van het gebruik van social media .......................................................................... 23
2.5 Bloggers en vloggers........................................................................................................... 24
Hoofdstuk 3: Marketingmix van het bedrijf .................................................................................... 26
3.1 inleiding ............................................................................................................................... 26
3.2 winkelformule en concurrentie ............................................................................................. 26
voordelig .......................................................................... Fout! Bladwijzer niet gedefinieerd.
Onvoordelig ........................................................................................................................... 28
3.3 promotie .............................................................................................................................. 29
3.4 presentatie: Huisstijl ............................................................................................................ 30
Huisstijl .................................................................................................................................. 30
3.5 Presentatie: Winkelexterieur................................................................................................ 31
, Etalagevorm .......................................................................................................................... 32
Etalagevariant ....................................................................................................................... 32
3.6. Presentatie: Winkelinterieur................................................................................................ 32
Presentatieplan...................................................................................................................... 33
Functie presentatieplan ......................................................................................................... 34
Functie schappenplan............................................................................................................ 34
3.8. Presentatie: Presentatievormen ......................................................................................... 37
Themadisplay ........................................................................................................................ 38
3.9 Plaats .................................................................................................................................. 42
3.10 personeel .......................................................................................................................... 44
3.11 prijs ................................................................................................................................... 45
3.12 product .............................................................................................................................. 48
Hoofdstuk 4: Het assortiment........................................................................................................ 48
4.1 Inleiding............................................................................................................................... 48
4.2 Assortimentsopbouw ........................................................................................................... 49
4.3. Seizoenartikelen en/of trendartikelen ................................................................................. 49
4.4. Koopmotief en consumentengedrag ................................................................................... 50
4.5 Artikelgroep 1 : Koken, tafelen, non-food............................................................................. 51
Conclusie .................................................................................................................................. 56
Verwijzingen.............................................................................................................................. 57
Bijlage ....................................................................................................................................... 59
Groei Duitse bio-verkopen in retail zet door......................... Fout! Bladwijzer niet gedefinieerd.
Weekboodschappen minder populair’ ................................. Fout! Bladwijzer niet gedefinieerd.
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