SCN(E) - Smart Smoking Case (English) - Tio University Utrecht, International Business Management
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Course
SCN Concept Ontwikeling (SCN)
Institution
Hogeschool Tio (Tio)
The English project of the "Smart Smoking Case" a design that was fictional created, by a fictional company. The essay is part of the SCN(E) course at Tio University Utrecht, International Business Management.
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, By: Jorden van Ramshorst, IBM, Tio Utrecht
Index:
Content
The team.....................................................................................................................................3
Personal:..................................................................................................................................4
Function distribution:..............................................................................................................4
The Team connection:.............................................................................................................4
SWOT Analysis Smart Smoking Case...........................................................................................4
The Strengths:.........................................................................................................................4
Unique product...................................................................................................................4
Marketing............................................................................................................................4
Weaknesses:............................................................................................................................5
Not a recognized brand.......................................................................................................5
Small to no budget..............................................................................................................5
Chances:..................................................................................................................................5
Crowdfunding......................................................................................................................5
Threats:...................................................................................................................................5
Competitors.........................................................................................................................5
Confrontation Matrix..................................................................................................................5
Strengths versus Opportunities..........................................................................................6
Strengths Against Threats.......................................................................................................6
Weaknesses vs Opportunities.................................................................................................6
Weaknesses vs. Threats..........................................................................................................6
The growth strategy................................................................................................................6
Mission....................................................................................................................................6
Vision.......................................................................................................................................6
The problem:...............................................................................................................................6
Product explanation;...............................................................................................................6
Schematic image of the Smart Smoking Case.........................................................................8
Legal form...................................................................................................................................8
Why is this a solution to the problem?...................................................................................8
How do you protect a product?..............................................................................................8
The target group:....................................................................................................................9
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