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Summary lectures innovation organisation entrepreneurship

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innovation, organisation, entrepreneurship ()

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  • October 11, 2022
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  • 2022/2023
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Innovation, organization and entrepreneurship

Lecture 2 The innovation environment

What explains firm survival rates?
- using an evolutionary lense:
- Darwin was right
- ‘neither strength nor intelligence guarantees survival’
only adaptation can do that.

What separates successful firms?
- ability to innovate

Three levels: macro, interfirm and firm

Different types of innovations:




Improvement vs revenue



improvement/ incremental renewal/ radical

- evolutionary; incremental - revolutionary: ‘jumps’
- ‘leitmotiv’ = we can always improve - leitmotiv = crises - we have to
- focus: management of operations change
- dominant role of planning & control - focus on creativity &
entrepreneurship


Consequences of incremental vs radical innovations


improvement/ incremental renewal/ radical

- source of short-term financial - source of long-term financial costs
revenue - necessary for long-term survival
- no guarantee for long-term survival

,An evolutionary pattern of innovation (abernathy & utterback 1978)

Product life cycle S-curve




opmerking: revenues (Y) en time (X) heeft dezelfde grafiek als grafiek 1 met product
performance

Fluid phase
- innovation emphasis: functional product performance
- stimulated by: technological possibilities
- type of innovation: frequent possibilities
- process: general, flexible but inefficient
- size of organization: small-scale
- organizational control: informal, entrepreneurial

extra information:
strong information on:
- frequent redefinition of tasks
- limited hierarchy
- high lateral communication → organic structure → adaptability (high environmental
uncertainty)

Transitional phase
- innovation emphasis: product variation & optimization
- stimulated by: users & technological possibilities
- type of innovation: large process changes

, - process: more specialized, less flexible but more efficient
- size of organization: medium scale
- organizational control: project teams

Specific phase
- innovation emphasis: process optimization (cost reduction)
- stimulated by: cost pressure & improving quality
- type of innovation: incremental process changes
- process: highly efficient but inflexible
- size of organization: large-scale
- organizational control: formal, rules, structures

extra information:
strong emphasis on:
- stable tasks
- more hierarchy; coordination & control
- top-down communication → mechanistic structure → predictability (low
environmental uncertainty)

Changes from fluid to specific phase
- structure: fluid → specific
- organizational behavior: flexible and responsive → rigid and predictable
- power: entrepreneurs → managers
- orientation: external → internal

Technological discontinuities Tushman and Anderson (1986)

, Competence enhancing:
- large improvements in price/performance
- builds on existing knowledge
- new products or new processes
→ ‘rich get richer’; established players benefit

Competence destroying:
- large improvements in price/performance
- existing knowledge becomes obsolete
- entirely different knowledge & competencies
→ ‘rich get poorer’; new entrants benefit

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