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Travel Transportation hoorcollege uitwerkingen
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In deze documenten zijn alle hoorcolleges van Travel Transportation uitgewerkt
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Travel transportation week 5 yield – revenu managementYield and revenue management: selling the right seats to the right customers at the right prices and
the right time. Streven naar een zo hoog mogelijke opbrengst per vlucht
Revenue en pricing
Doel is de vraag aan te passen aan een vaste capaciteit
* ‘’bewaar’’ stoelen voor vraag naar hoge tarieven op volle vruchten
* Vraag naar lage tarieven sturen naar vluchten met veel lege stoelen
Marktsegmentatie
Passagiers zijn erg heterogeen in hun behoeften en wat ze willen betalen
Dus: 1 product en 1 prijs maximeert de opbrengst niet
Prijselasticiteit
Wat gebeurd er met de klant als de prijs wordt verhoogd / verlaagd
Price-effect:
When you increase the price, you increase revenu on units sold
Quantity-effect:
When you increase the price, you sell fewer units
4 verschillen revenue management tussen Full-service carrier en low cost carriers
1. Minder tot geen verschillende doelgroepen bij LCC (business-leisure). ALleen economy configuratie
aan boord
2. Timing (vroegboekers, LCC, laatboekers, FSC)
3. Load factor (bezettingsgraad)
4. LCC gebruikt simpeler Revenu Management systeem
AUL = Authorized Booking Level. Maximum number of booked seats including de biased allowed
overbooking
overbooking levert 1 a 2 procent extra revenue op
Booking classes
* linking pin between pricing and revenue management
* Revenue maximasation by opening or closing booking classes
Other revenue streams = ancillaries. Zoals baggage, seat selection, flexibility, food and drinks, etc.
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