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Marketing - Klausur Zusammenfassung $4.85   Add to cart

Summary

Marketing - Klausur Zusammenfassung

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Die wichtigsten Aspekte vom Marketing zusammengefasst.

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  • October 13, 2022
  • 12
  • 2021/2022
  • Summary
avatar-seller
Marketing

, GRUNDLAGEN MARKETING
Nachfrager Privatperson
:
Nachfrager :
Unternehmen llnstitvtionen
Netzwerk effekte Konsum -
Investitionsgüter -




Dienstleistungsgüter
Pdip! Leistung" " mit
MEINER
|
0%9
/ nrere .ae 1%4 ,
materielle Güter
spezifischen Besonderheiten

Anzahl G Größe der Marktteilnehmer Finanzmärkte
monetäre Transaktionen ( Börsen )


Anbieter G Nachfrager
Transaktions
Märkte richtung
Vollkommenheitsgrad
Beschaffungs -
Absatzmärkte
Sicht des Sicht des Anbieters
stationär als Verkäufers
Treff prinzip
Nachfragen
Transaktionsatt
distanz
elektronisch
Zugänglichkeit offen

Post
Internet
Marktes geschlossen
Spielregeln des
Kontingentierung
mengenmäßige Beschränkung
frei staatlich
reguliert
Konzessionierung
( zB
Marketing Verbot
-




behördlich genehmigt
für Zigaretten )



Marklebenszyklus
Marktakteure




in
-
Einführungs -
Wachstums -
Reife .




Aktuelle Nachfrager Ö sättigungs .




§ Degene .




Potentielle Nachfrager ü nations .




Z phase
Aktuelle Anbieter
Potentielle Anbieter 0




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welche Art von Leistung ? § Fernseher , Autos

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