Samenvatting gebaseerd op de toetsmatrijs van Trend Driven Innovation aan de Hogeschool Rotterdam, Ondernemerschap en retail management. Let op: trends veranderen en zullen dus ook anders zijn in het huidige jaar 2022.
, Waarom zijn consumenten steeds lastiger te pleasen?
Wat zijn alle trends bij elkaar?
de Expectation Economy
Emerging expectations: Behoeften (bv. communiceren en informatie) blijven hetzelfde,
maar de verwachting (sneller, mooier) verandert!
De expectation cycle betekent dat innovatie en hogere verwachtingen elkaar in een
cyclus opvolgen.
Door innovatie worden verwachtingen hoger, en producenten spelen dus weer in op deze
verwachtingen.
3 verwachtingen klant
1. Rising quality
1. Transparency triumph: bedrijf geeft slechte dingen toe, men is 1 klik verwijderd
van reviews
2. creative destruction: klanten verwachten stijgende kwaliteit. Steeds beter.
3. Easy experimentation: Kunnen testen producten
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