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College Digital Analytics

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Duidelijke PowerPoint over Digital Analytics.

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  • October 18, 2022
  • 19
  • 2022/2023
  • Class notes
  • /
  • 2.3
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College 2.3 Digital
Analytics

Voorbereiding: Hfd 12

,TOTAALOVERZICHT MODULE
Week 2/5 Week 3/6 Week 4/7
Voorbereiden: Voorbereiden: Voorbereiden:
Lezen H1 + extra literatuur Verhage Lezen H5 Lezen H11
(Teams)
-College 3.1 Online -College 4.1: Effectiviteit websites
-Kickoff Marketingcommunicatie -Toepassen SEO-, Cialdini- en
-College 2.1: Marketing en Online effectiviteitsprincipes op website
Marketing
-Aanvragen website op Femplaza

Voorbereiden: Voorbereiden: Voorbereiding: vragen stellen over gehele
Lezen H3 boek Lezen H6 boek stof

-College 2.2: CMS Wordpress -College 3.2: SEO -Afronden volledige site, inleverinstructies,
-Opdracht SEO/keywords beoordelingsformulieren grondig
-Verder werken website: content, SEO doornemen
toepassen, vormgeven, andere content
plaatsen
-Uiterlijk vrijdag 17.00 in week 4 of 7
inleveren via Handin.
Voorbereiden: Voorbereiden:
Lezen H12 boek Lezen H7 boek

-College 2.3: Digital Analytics -College 3.3: SEA Tentamentraining
-College Cialdini
-Verder werken website: content, add-ons,
reviews, contactformulier, Google Maps

, DIGITAL ANALYTICS | WAT IS HET
Digital analytics:
meten, verzamelen, analyseren en rapporteren van online data om
online activiteiten te kunnen optimaliseren​

Digital analytics: ​
• bieden inzicht in de markt​
• laten zien hoe doelgroepen op bv. campagnes reageren​
• hoe bezoekers zich gedragen op de website
• helpen digitalmarketingbeslissingen te evalueren en verbeteren

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