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, DIGITAL ANALYTICS | WAT IS HET
Digital analytics:
meten, verzamelen, analyseren en rapporteren van online data om
online activiteiten te kunnen optimaliseren
Digital analytics:
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• laten zien hoe doelgroepen op bv. campagnes reageren
• hoe bezoekers zich gedragen op de website
• helpen digitalmarketingbeslissingen te evalueren en verbeteren
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