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College Online marketingcommunicatie en branding
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OWE | WEBWETER |COLLEGE 3.1
A-CLUSTER | 2022 – 2023
ONLINE MARKETINGCOMMUNICATIE
,TOTAALOVERZICHT MODULE
Week 2/5 Week 3/6 Week 4/7
Voorbereiden: Voorbereiden: Voorbereiden:
Lezen H1 + extra literatuur Verhage Lezen H5 Lezen H11
(Teams)
-College 3.1 Online -College 4.1: Effectiviteit websites
-Kickoff Marketingcommunicatie -Toepassen SEO-, Cialdini- en
-College 2.1: Marketing en Online effectiviteitsprincipes op website
Marketing
-Aanvragen website op Femplaza
Voorbereiden: Voorbereiden: Voorbereiding: vragen stellen over gehele
Lezen H3 boek Lezen H6 boek stof
-College 2.2: CMS Wordpress -College 3.2: SEO -Afronden volledige site, inleverinstructies,
-Opdracht SEO/keywords beoordelingsformulieren grondig
-Verder werken website: content, SEO doornemen
toepassen, vormgeven, andere content
plaatsen
-Uiterlijk vrijdag 17.00 in week 4 of 7
inleveren via Handin.
Voorbereiden: Voorbereiden:
Lezen H12 boek Lezen H7 boek
-College 2.3: Digital Analytics -College 3.3: SEA Tentamentraining
-College Cialdini
-Verder werken website: content, add-ons,
reviews, contactformulier, Google Maps
,ONLINE MARKETINGCOMMUNICATIE EN
ONLINE BRANDING
• Doelen college:
Ik heb kennis van online marketingcommunicatie
Ik heb kennis van online branding
Ik heb kennis over de rol van social media in online
branding
• Werkvorm college:
- Theorie over online branding (H5) en zoekmachine
optimalisatie
• Studiematerialen:
- Basisboek Online Marketing - Visser & Sikkenga
(4e druk), H5
, WAT IS (ONLINE) MARKETINGCOMMUNICATIE
“Communicatie met een commerciële doelstelling:
gericht op het werven van klanten.”
Online Branding = online merkcommunicatie
“Het bevorderen van een netwerk van functionele en
emotionele associaties in het geheugen van de
consument”
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