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College SEA

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Duidelijke PowerPoint over SEA.

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  • October 18, 2022
  • 27
  • 2022/2023
  • Class notes
  • /
  • 3.3
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COLLEGE 3.3
SEA: ZOEKMACHINE-
ADVERTEREN
Hoofdstuk 7 boek

,TOTAALOVERZICHT MODULE
Week 2/5 Week 3/6 Week 4/7
Voorbereiden: Voorbereiden: Voorbereiden:
Lezen H1 + extra literatuur Verhage Lezen H5 Lezen H11
(Teams)
-College 3.1 Online -College 4.1: Effectiviteit websites
-Kickoff Marketingcommunicatie -Toepassen SEO-, Cialdini- en
-College 2.1: Marketing en Online effectiviteitsprincipes op website
Marketing
-Aanvragen website op Femplaza

Voorbereiden: Voorbereiden: Voorbereiding: vragen stellen over gehele
Lezen H3 boek Lezen H6 boek stof

-College 2.2: CMS Wordpress -College 3.2: SEO -Afronden volledige site, inleverinstructies,
-Opdracht SEO/keywords beoordelingsformulieren grondig
-Verder werken website: content, SEO doornemen
toepassen, vormgeven, andere content
plaatsen
-Uiterlijk vrijdag 17.00 in week 4 of 7
inleveren via Handin.
Voorbereiden: Voorbereiden:
Lezen H12 boek Lezen H7 boek

-College 2.3: Digital Analytics -College 3.3: SEA Tentamentraining
-College Cialdini
-Verder werken website: content, add-ons,
reviews, contactformulier, Google Maps

, Zoekmachinemarketing
SEO
Search Engine Optimization
Zoekmachineoptimalisatie (onbetaald)

SEA
Search Engine Advertising
Zoekmachineadverteren (betaald)

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