October/November 2022 Examinations
MNG3701
Strategic Planning IIIA
PART A:
Question 1
1.1
Appraise the Shoprite mission statement to determine whether it meets the
characteristics of a well-formulated mission. Hint: Use a table with the following
headings for the evaluation: components, yes/No, excerpts from the mission statement
A mission statement concisely details company’s vision, encompass fundamental values and
core goals, and should be a statement about the company’s future.
Table 1; Evaluation Table
COMPONENTS YES/NO EXCEPT FROM THE MISSION
STATEMENT
What does the mission statement
of Shoprite tell you about the
following?
The product and/or service offerings Yes pioneering access to the most affordable
goods and services
The market Yes customers across Africa
The method (technology) used to No
deliver the product or service to the
market
Commitment to stakeholders Yes upmost customer-centric; uplift lives every
day, protecting the planet
The organisation’s orientation Yes creating economic opportunity
towards survival and growth
Organisational values Yes customer-centric, putting customer first,
creating economic opportunities, supporting
communities and protecting the planet
Organisational philosophy Yes protecting the planet
Recommend a new mission statement to Shoprite that adheres more to the
characteristics of a well-formulated mission statement.
Shoprite provides a vastly all-inclusive mission statement that deal with all the key components.
However, recommend that more clarity be provided on the method (technology) used to deliver
the product or service to the market Moreover, mission statement needs updating to take into
account introduction of Transactional banking account and Money market account on service
lists.
1.3
Set TWO strategic goals for Shoprite that meet the requirements of well-formulated
goals.
Dominance in the retail market…….lowest price promise
To grow by expanding in the South Africa and Across Africa.
2
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