Thesis
Bijlage afstudeeropdracht (scriptie) Hogeschool Inholland Communicatie
- Course
- Institution
De bijlage voor het afstudeerrapport (scriptie, afstudeeropdracht) Marketingcommunicatie strategie
[Show more]
Seller
Follow
saaralter
Reviews received
Content preview
2022
Afstudeeropdracht Bijlage
NAAM: CHAIMA KADDOURI
STUDENTNUMMER: 609607
OPDRACHTGEVER: ANDRE FILET
AFSTUDEERBEGELEIDER: DAVID VAN BENNEKOM
1
,INHOUDSOPGAVE
BIJLAGE A. INHOUDSANALYSE EN CODEBOEK 3
BIJLAGE B. MARKETINGCOMMUNICATIE VAN DE CONCURRENTEN 4
BIJLAGE C. INTERVIEW VRAGEN TOPICS INTERVIEW 10
BIJLAGE D. TRANSCRIPTEN EN CODERING INTERVIEW 11
BIJLAGE E. ENQUÊTEVRAGEN TOPICS EN RESULTATEN 35
BIJLAGE F. CONTENTCREATIE 45
2
,BIJLAGE A. INHOUDSANALYSE EN CODEBOEK
In onderstaande tabel is het inhoudsanalyse en codeboek weergeven:
Onderwerp Toelichting
Vorm formeel Kleur, lay-out, contrast, typografie, Scherpte, logo,
patroon, vom, formaat
Vorm materiaal Digitaal, papier, kunststof, mat, glazend, 2D, 3D
Functie praktisch Aandacht trekkend, opvallend, verwijzen,
navigeerbaar, usuability, gebruiksvriendelijk,
zichtbaar, leesbaar
Functie ideeel Informatief, overtuigend, betrouwbaar, estetisch,
logos, pathos, etos, formeel, informeel
Inhoud concrete voorstelling Objecten, mens, dier, omgeving, landschap
Inhoud abstracte betekenis Krachtig, vrolijk, romantisch, sensueel, energiek
3
, BIJLAGE B. MARKETINGCOMMUNICATIE VAN DE BEST PRACTICES (CONCURRENTEN)
Beetopofmind
In onderstaande afbeeldingen zijn de website, LinkedIn post en Instagram posten of Beetopofmind weergeven.
Afbeelding B1. Website Beetopofmind
Afbeelding B2. Linkedin Beetopmind
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller saaralter. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.76. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
66579 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now