Thesis
Bijlage afstudeeropdracht (scriptie) Hogeschool Inholland Communicatie
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De bijlage voor het afstudeerrapport (scriptie, afstudeeropdracht) Marketingcommunicatie strategie
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2022
Afstudeeropdracht Bijlage
NAAM: CHAIMA KADDOURI
STUDENTNUMMER: 609607
OPDRACHTGEVER: ANDRE FILET
AFSTUDEERBEGELEIDER: DAVID VAN BENNEKOM
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,INHOUDSOPGAVE
BIJLAGE A. INHOUDSANALYSE EN CODEBOEK 3
BIJLAGE B. MARKETINGCOMMUNICATIE VAN DE CONCURRENTEN 4
BIJLAGE C. INTERVIEW VRAGEN TOPICS INTERVIEW 10
BIJLAGE D. TRANSCRIPTEN EN CODERING INTERVIEW 11
BIJLAGE E. ENQUÊTEVRAGEN TOPICS EN RESULTATEN 35
BIJLAGE F. CONTENTCREATIE 45
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,BIJLAGE A. INHOUDSANALYSE EN CODEBOEK
In onderstaande tabel is het inhoudsanalyse en codeboek weergeven:
Onderwerp Toelichting
Vorm formeel Kleur, lay-out, contrast, typografie, Scherpte, logo,
patroon, vom, formaat
Vorm materiaal Digitaal, papier, kunststof, mat, glazend, 2D, 3D
Functie praktisch Aandacht trekkend, opvallend, verwijzen,
navigeerbaar, usuability, gebruiksvriendelijk,
zichtbaar, leesbaar
Functie ideeel Informatief, overtuigend, betrouwbaar, estetisch,
logos, pathos, etos, formeel, informeel
Inhoud concrete voorstelling Objecten, mens, dier, omgeving, landschap
Inhoud abstracte betekenis Krachtig, vrolijk, romantisch, sensueel, energiek
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, BIJLAGE B. MARKETINGCOMMUNICATIE VAN DE BEST PRACTICES (CONCURRENTEN)
Beetopofmind
In onderstaande afbeeldingen zijn de website, LinkedIn post en Instagram posten of Beetopofmind weergeven.
Afbeelding B1. Website Beetopofmind
Afbeelding B2. Linkedin Beetopmind
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