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Summary lectures Leisure Direction NHTV
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Summary lectures NHTV Leisure Direction year two ILM
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Leisure Direction ILM2Summary lectures NHTV
By Claudia Kreileman
,Table of content
Lecture 1, Introduction into leisure direction: what and why?................................................................ 5
A changing world of leisure .......................................................................................................... 5
The relevance of leisure direction ................................................................................................. 5
Link with other competencies ....................................................................................................... 5
Lecture 3, Leisure direction and the public sector.................................................................................. 6
Stakeholder definition.................................................................................................................. 6
Stakeholder classification ............................................................................................................. 6
The public sector ......................................................................................................................... 6
What is the public sector.............................................................................................................. 6
The relevance of the public sector – functions ............................................................................... 7
Public sector and leisure............................................................................................................... 7
Public policy ................................................................................................................................ 7
Types of public policies and leisure ............................................................................................... 7
Public sector and local authorities:................................................................................................ 7
Types of service provision by local authorities ............................................................................... 8
“New managerialism”: ................................................................................................................. 8
Lecture 4, Leisure direction and the commercial sector ......................................................................... 9
The commercial (private) sector ................................................................................................... 9
Areas of provision of commercial leisure services and products...................................................... 9
Categories of private sector leisure businesses .............................................................................. 9
Public-Private Partnerships (PPPs)................................................................................................. 9
The reasons why PPPs came up .................................................................................................. 10
Advantages of PPPs.................................................................................................................... 10
Disadvantages of PPPs................................................................................................................ 10
Success factors to make PPPs sustainable:................................................................................... 10
Lecture 5, Leisure direction and the voluntary sector .......................................................................... 11
Voluntary (non-profit) sector...................................................................................................... 11
The third (voluntary) sector is acting as an intermediary .............................................................. 11
Voluntary organization............................................................................................................... 11
Main characteristics of voluntary organizations ........................................................................... 11
Reasons to start non-profit......................................................................................................... 11
1
, Principal categories of voluntary organizations in leisure.............................................................. 12
Voluntary organizations in leisure – classification by organization and management ..................... 12
Volunteering as serious leisure – six identifiable qualities............................................................. 12
Grassroots................................................................................................................................. 12
Lecture 6, Network analysis ............................................................................................................... 13
What is a network...................................................................................................................... 13
Network analysis – who is involved............................................................................................. 13
Network analysis – which clusters can you distinguish ................................................................. 13
The Triple Helix .......................................................................................................................... 13
!!!! Roles in a Network (Castells): ................................................................................................ 14
Network analysis – elements and criteria .................................................................................... 14
Lecture 7, Stakeholder Analysis .......................................................................................................... 15
Place and use of stakeholder mapping ........................................................................................ 15
Stakeholder map........................................................................................................................ 15
Power-interest matrix ................................................................................................................ 15
Steps of stakeholder mapping..................................................................................................... 15
How to measure power.............................................................................................................. 15
Power/impact of a stakeholder................................................................................................... 15
Possible power variables/sources ............................................................................................... 16
How to measure interest/support or potential ............................................................................ 16
Variables of interest................................................................................................................... 16
!!!!Difference between financial and economic interest ............................................................... 16
Typical stakeholder maps ........................................................................................................... 17
Lecture 8, Feasibility and support analysis .......................................................................................... 18
Feasibility analysis...................................................................................................................... 18
Support analysis ........................................................................................................................ 18
Why do we use feasibility and support analysis ........................................................................... 18
Set up and steps of feasibility analysis ......................................................................................... 18
The different elements of FOETSJE.............................................................................................. 18
Set up and steps of support analysis ........................................................................................... 19
Elements of a support analysis – the mental process of stakeholders ............................................ 19
The role of leisure planning ........................................................................................................ 19
2
, Difference between planning and policy making .......................................................................... 19
Five elements needed for leisure planning .................................................................................. 19
Difficulties in leisure planning..................................................................................................... 20
3 planning approaches ............................................................................................................... 20
Lecture 9, leisure direction and events ............................................................................................... 21
A (special) event ........................................................................................................................ 21
Subsectors of events .................................................................................................................. 21
Hallmark event .......................................................................................................................... 21
The world of events ................................................................................................................... 21
Event stakeholder analysis ......................................................................................................... 21
Different views to look at stakeholders (attributes):..................................................................... 21
Stakeholder salience model ........................................................................................................ 22
Shareholders ............................................................................................................................. 22
Rotterdam festivals.................................................................................................................... 22
Importance of immigration......................................................................................................... 22
Lecture 10, Leisure direction and multifunctional leisure locations....................................................... 23
Characteristics multifunctional leisure location............................................................................ 23
Model sustainable value creation ............................................................................................... 23
Being no white elephant............................................................................................................. 23
Success factors sportcity Manchester.......................................................................................... 24
Lecture 11, Creative industries ........................................................................................................... 25
Creative industries ..................................................................................................................... 25
3 categories creative industries .................................................................................................. 25
Characteristics creative industries............................................................................................... 25
Porter’s value chain ................................................................................................................... 25
Value network ........................................................................................................................... 25
Reasons increasing importance................................................................................................... 25
3
,Lecture 12, Sport management.......................................................................................................... 26
Sport......................................................................................................................................... 26
Sport management .................................................................................................................... 26
Modes of sport (Crum) – motives of sport ................................................................................... 26
Organization of sport ................................................................................................................. 26
Sport and business..................................................................................................................... 26
Sport and media – it results in .................................................................................................... 27
Social meaning in sports............................................................................................................. 27
Sport and society ....................................................................................................................... 27
!!!!Corporate Social Responsibility .............................................................................................. 27
Why sport and CSR .................................................................................................................... 27
Sport development: sport can contribute to ................................................................................ 27
Lecture 13, Leisure cities ................................................................................................................... 28
Urban entrepreneurialism .......................................................................................................... 28
‘Traditional’ managerialism ........................................................................................................ 28
Urban entrepreneurialism .......................................................................................................... 28
Four steps that led to entrepreneurial growth policies ................................................................. 28
How to re-invent a city = urban regeneration .............................................................................. 28
Flagships ................................................................................................................................... 28
4
,Lecture 1, Introduction into leisure direction: what and why?
A changing world of leisure:
Globalization within business world: business becomes more global.
(as a result) There are a lot of networks created and (digital) information streams.
Growing importance of leisure in western and non-western society = BRIC-countries:
Brazil, Russia, India, China and south-Africa; in terms of turnover and employment a
big middle class gets more and more leisure time but also money and more time to spend
their leisure times.
Leisure is spreading out from the traditional countries to sort of a worldwide thing.
You don’t do leisure just only for leisure sake, you could also use leisure for other things
to achieve societal purposes.
Cross-sectorial cooperation’s between leisure sector and other sectors such as health and
education.
The relevance of leisure direction: we need people who:
Have a helicopter view over the leisure sector: maybe use parts of the leisure sector who
you normally wouldn’t combine.
Someone who can bring different parties together: leisure directors can have a role in that
because of their very good communication skills
Can lead a process of (strategic) cooperation.
Link with other competencies:
The leisure direction process happens before for example creating a project plan which is project
management.
5
,Lecture 3, Leisure direction and the public sector.
Stakeholder definition: a stakeholder = a persons or organization who affects or can be affected
by a specific organization, a government decision, or a new product or project.
Stakeholder classification:
1. Internal stakeholders vs. external stakeholders
= =
Within the organization - suppliers
- Employees - society
- Manager - government
- Owner - creditors
- Media
- Clients
2. Interface stakeholders = can influence organizations by laws and regulations or specific
directions we need to follow.
3. Primary stakeholders vs. secondary stakeholders
=
The ones who exercise the main influence.
4. Public, private (commercial) and non-governmental (voluntary) stakeholders.
From birth to death, our lives are affected in countless ways by the activities of the government.
so the public sector really marks our developments: on the way we work personally and on the
way we work in society.
The public sector = a grouping of organizations which comprise a range of government and
government based organizations. The unifying focus is to deliver government policy and they
have power to make decisions of strategic importance.
What is the public sector: a wide range of government and government based organizations at
various levels:
Local (Breda, Manchester)
Regional (province or districts)
National (Dutch, Indonesian)
Super national (EU)
The public sector – the part of business activity that is organized and controlled by the
government or its agencies on behalf of the nation as a whole.
The public sector – can make use of outsiders’ rational arguments and has to find balance
between the interest of various stakeholders and the long term affects.
6
, The relevance of the public sector – functions:
1. Coordination: bring together private sector governmental organizations and voluntary
organizations.
2. Planning: provision for different types of leisure, infrastructure e.g. roads.
3. Legislation and regulation: government who produces the laws e.g. gambling, drinking.
4. To stimulate the sectors: the government is there to protect the interest of all. It provides
incentives for social objectives and employment.
5. Marketing and promotion: raise public awareness for healthy living.
6. Intervention: intervention by market failure.
7. To protect public interests: e.g. balance long (accessibility) and short term (profit)
interests.
Public sector and leisure:
Public sector bodies with an interest in leisure are linked together in a complex set of
relationships with their principal objective to work towards improvement of the public good.
Reasons behind the involvement of the public sector in leisure: providing access to all.
Public policy: the decision making towards a strategically wanted desired direction:
Frequently used to denote the direction and objectives an organization wishes to pursue
over a set period of time (gives us objectives direction and a clear timeline).
The public policy is a function of 3 interrelated issues:
1. The intensions of political and other key actors: the policy should take into account all the
interest of all the policy makers who are behind different parties.
2. The way in which decision and non-decision are made: sometimes the public sector has to
act but sometimes withdraw from acting.
3. The implications of these decisions (the consequences)
Types of public policies and leisure:
Distributive policies (likely to benefit all the population) – beneficial for all.
Redistributive policies – focus on one particular group or section of the population.
Constituent policies – procedures to be followed within society.
Regulative policies: management of the behavior of the population.
Public sector and local authorities:
Public sector organizations are owned by local authorities and trade on a profit loss basis.
Characteristics:
Owned by local authorities.
Open to all.
Run as business operations – aim to break even.
Trade on set prices according to pre-set budgets.
Facilities are adequate or improving.
7
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