COM3702 PORTFOLIO - Media Studies: Institutions, Theories And Issues (COM3702)

COM3702
PORTFOLIO: SEMESTER 1 2022


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,TABLE OF CONTENTS PAGE


1 INTRODUCTION 1


2 MEDIA POLICY AND REGULATION 1
2.1 The nature of media and communications policy 1
2.1.1 Emerging communications industry policy 1
2.1.2 Public service media policy 2
2.1.3 New communications policy 2


3 MEDIA MANAGEMENT 3
3.1 The media and communication markets 3


4 REPRESENTATION 4
4.1 Representation defined 4
4.1.1 Semiotics 4
4.1.2 The concept of myth as per Roland Barthes 4
4.1.3 The notion of anchorage and polysemic meaning in the advert 4
4.2 Media and the construction of identity 5
4.3 Media and gender 7
4.4 Media and environment 11
4.5 Media and violence 12


5 CONCLUSION 13


6 SELF-ASSESMEMT AND SELF-REFLECTION 15


SOURCES CONSULTED 16

, ADDENDUM A 18


ADDENDUM B 19


ADDENDUM C 22