Trt3702 exam questons with answers year 2022 oct/nov exam.
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Course
Trt3702
Institution
University Of South Africa
Trt3702 exam questons
with answers year 2022
oct/nov exam.
1
TRT
OCT/NOV 2021
Question 1
Since the hospitality industry is a service industry, it is essential to note that services have other
characteristics than manufactured products. By understanding this distinction, hospitality service
...
trt3702 exam questons with answers year 2022 octnov exam
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University of South Africa
Trt3702
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Trt3702 exam questons
with answers year 2022
oct/nov exam.
, 1
TRT
OCT/NOV 2021
Question 1
Since the hospitality industry is a service industry, it is essential to note that services have other
characteristics than manufactured products. By understanding this distinction, hospitality service
providers can create a guest experience more easily.
1.1 Explain the three different guest experience elements as stated by Ford et al (2012:11) to create an
effective guest experience. Page 15 (6)
The essence of accommodation in the hospitality industry is to provide overnight accommodation
for people who are away from home.
1.2 Discuss the different criteria by which the hotel sector can be classified as stated by Medik and Ingram
(2000) (8)
Page 27
The tourism industry provides a wide scope of business opportunities in a wide variety of tourism
related products and services such as guesthouses or hotels. In order to take advantage o
opportunities, entrepreneurs should complete a detailed business plan.
1.3 Identify the topics that should be covered in the executive summary of a hotel’s business plan. (3)
Page 59
Branding is intended to identify the goods and services of a seller and to differentiate between
goods and services of competitors. As such, branding consists of several components to help with
identifying brands and differentiating among them.
1.4 Define the concept “trademark” as one of the components of branding in the hospitality industry. (3)
Page 229
, 2
Question 2
The Beverly Hills Hotel in Umhlanga, Durban is one of Tsogo Sun’s prestigious hotels (Tsogo Sun,
2015). Since opening their doors for the first time in 1964, the Beverly Hills Hotel has
accommodated royalty, celebrities and industry forerunners. It has also catered for romantic
escapes, family holidays and business travel (Tsogo Sun, 2015). Over the years Beverly Hills had to
consider several hospitality trends in planning for the future, in keeping up with demand and
staying competitive.
2.1 Explain ten hospitality trends which the Beverly Hills Hotel will have to keep in mind as identified by
Walker and Walker (2012:25). (20)
Page 106
Among other things, Beverly Hills Hotel has a close eye on Property Management Systems (PMS)
as this is one of the trends which are sure to change.
2.2 Explain the importance of keeping abreast of the Property Management Systems (PMS) trends by
referring to the back-of-office functionalities. (5)
Page 92
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