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Plan van Aanpak scriptie: Strategisch Marketingplan (Commerciële Economie) $7.04   Add to cart
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Plan van Aanpak scriptie: Strategisch Marketingplan (Commerciële Economie)

71 reviews
 4363 views  73 purchases
  • Course
  • Afstudeeronderzoek
  • Institution
  • Hogeschool Van Amsterdam (HvA)

Deze Plan van Aanpak is de basis voor mijn scriptie (onderzoek) geweest. In deze Plan van Aanpak komen (alle) onderdelen van een rapport bijeen. Deze Plan van Aanpak is direct bij het eerste inlevermoment goedgekeurd.

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Document information

  • February 20, 2016
  • 18
  • 2015/2016
  • Thesis
  • Unknown
  • Unknown

Subjects

  • afstudeeronderzoek
  • plan van aanpak
  • scriptie
  • afstuderen
  • marketingplan
  • commerciele economie
  • pva
  • theoretische kader
  • theoretisch kader
  • probleemachtergrond
  • strategisch marketingplan
  • plan van aanpak marketi

Written for

  • Hogeschool van Amsterdam (HvA)
  • Commerciële Economie
  • Afstudeeronderzoek
All documents for this subject (6)

71  reviews

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By: wiltingjaimy • 9 months ago

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By: jeffrey_ligeon12 • 1 year ago

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By: pssst • 2 year ago

Translated by Google

A pleasant plan of action to get the structure of a marketing research clear.

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By: ghizlaneziachi • 3 year ago

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By: nantonian91 • 3 year ago

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By: Chayenne1997 • 4 year ago

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By: Almere1987 • 4 year ago

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Content preview

Plan van Aanpak
Commerciële Economie
Scriptie

‘Hoe kan het bedrijf het marketing- en sales beleid effectiever
inzetten om het klantenbestand (30% t.o.v. 2013) te vergroten in
het jaar 2017?’




Hogeschool van Amsterdam
Klas: CE4A
1
Student:
Anoniem

,Opdrachtgever: Second Medium
Opdracht: Plan van Aanpak voor een Strategisch marketingplan

Hogeschool van Amsterdam
Commerciële Economie
Docent: Cees van den Berg
Klas: CE4E2




Uitgevoerd door:
Anoniem




2

, Inhoudsopgave


1. Situatieschets…………….……..………..…………………………………………...…………………………….…………3-6
1.1 De organisatie en afdeling……..……………………………………..……………………………………...……….3-4
1.2 Aanleiding van het onderzoek……..…………………..…………..……………………………………...…………..4
1.3 Adviesvraag…………………..……..……………………………………..……………………………………...…………..5
1.4 Onderzoeksdoel…………….……..……………………………………..……………………………………...…………..5
1.5 Afbakening van het onderzoek……..……………………………………..…………………………………………..5
1.6 Deelvragen………………….……..……………………………………..……………………………………...…………….6

2. Theoretisch kader………………………..………………………………………………………………………….……..7-11
2.1 Marktbewerking………………….……………………………………..………………………………………...……..7-8
2.2 Een effectief marketing- en salesbeleid……………………………………………………………………………8
2.3 Methoden van klantbenadering (leadgeneratie)….…..………………………………………………...……..9
2.4 Het creëren van onderscheidend vermogen……..…………..…………………………….…………...……..10
2.5 Modellen tijdens mijn onderzoek……..…………………………….………………………..……………...……..11

3. Onderzoeksmethode………………………..………..……………………………………………………………...….12-14
3.1 Deelvragenmatrix………………….…….……….……………………..…………………………………....……..12-13
3.2 Toelichting op mijn fieldresearch……………………….…………………………………………………………14

4. Opbouw van de rapporten……………….………..………………………………………………………….…...….15-16
4.1 Onderzoeksrapport……….……….…….……….……………………..…………………………………....……..15-16
4.2 Adviesrapport…………………………..……………………….……………………….…………………………………16
4.2 Verschil tussen beide rapporten……………………..….……………………….…………………………………16

5. Tijdsplanning ……………………………..……………………..….……………………….…………………………………17




3

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