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lean canvas, marketing, start-up, lingerie, branche, waardepropositie ,onderzoek, marktanalyse, concurrentie

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Lean canvas, marketing, start-up, lingerie, branche, waardepropositie ,onderzoek, marktanalyse, concurrentie, verdienmodel,

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  • October 24, 2022
  • 27
  • 2021/2022
  • Essay
  • Unknown
  • 7-8
avatar-seller
Loua Lingerie




Claudia Flieger
Klas:27ORM1P2D2
1-1-2022

,Inhoudsopgave
Inleiding........................................................................................................................................................ 1
Verdienmodel................................................................................................................................................ 3
Learning loops van lean canvas...................................................................................................................... 4
Onderbouwing Toezegging door derden......................................................................................................... 5
Onderbouwing financiële prognose................................................................................................................ 6
2.1 Onderbouwing start........................................................................................................................................6
2.2 Winst en verliesrekening.................................................................................................................................6
Verwachte afzet................................................................................................................................................6
De bedrijfskosten..............................................................................................................................................7
2.3 Liquiditeitsbegroting.......................................................................................................................................7
Kasstroom uit investeringsactiviteiten..............................................................................................................7
2.4 Onderbouwing balans.....................................................................................................................................7
Marktpotentieel............................................................................................................................................ 8
3.1 De doelgroep in beeld.................................................................................................................................8
Onderbouwing omzetprognose.................................................................................................................... 10
Bronnenlijst................................................................................................................................................. 11
Bijlage......................................................................................................................................................... 13
Bijlage 2: berekening break-evenpoint...............................................................................................................13
Bijlage 3: berekening van de omzet bij minimale aantal verkopen....................................................................13
Bijlage 4: lean canvas blok 3...............................................................................................................................14
bijlage 5: Lean canvas blok 1..............................................................................................................................15
Bijlage 6: Toezeggen van derden pre order producten lijst................................................................................16
Bijlage 10: extra activiteit Instagram promotie..................................................................................................18
Bijlage 9: Betalingsdetail....................................................................................................................................19
Bijlage 11: Betalingsdetail..................................................................................................................................19
Bijlage 12: Betalingsdetail..................................................................................................................................20
Bijlage 13: extra website tekst............................................................................................................................21
Bijlage 14:Klan gegevens Toezegging van de derden.........................................................................................22
Bijlage 15: Onderbouwing start..........................................................................................................................23
Bijlage 16: Winst en verlies.................................................................................................................................23
Bijlage 17: Liquiditeitsbegroting.........................................................................................................................23
Bijlage 18: Balans................................................................................................................................................24
Bijlage 19: productontwikkeling.........................................................................................................................25
Bijlage 20: productontwikkeling ontwerpen.......................................................................................................26




INLEIDING




1

, In het kader van het vak incubator hebben wij een portfolio gemaakt waarin de ontwikkelingen van
de onderneming worden bijgehouden. Hier kunt u zich inlezen over de voortgang van Loua lingerie
van de afgelopen periode. In de afgelopen periode hebben wij in ons portfolio de volgende punten
bijgehouden:
 Onderbouwing van vergaarde resources zoals klantgegevens en bestellingen van de pre-
orders.
 De onderbouwing met cijfers en feiten van ons verdienmodel opgesteld,
met daarbij de financiële onderbouwing financiële prognose over 24 maanden.
 Verdienmodel.
 Het lean canvas model van onze onderneming.
 De productontwikkeling.
 Wij hebben een paar test producten gekocht om te kijken hoe de kwaliteit van de lingerie.
 Productontwikkeling met bedrijfslogo.
Alle werkzaamheden die wij hebben uitgevoerd zal ons helpen op een krachtige manier te pitchen
zodanig dat de dragons bereid zijn om zijn geld in de onderneming te investeren. En om naar
volgende stappen in de onderneming door te kunnen in het verkopen en ondernemen.




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