Essay
Marketing, Waardepropositie, Innovatie
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Marketing ,Waarde propositie, Innovatie ,Value Propositie, Interviews
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1,Inhoud
Inleiding.................................................................................................................................................... 4
Klantprofiel aan de hand van persoonlijke aannames ..............................................................................5
Interviewronde 1...................................................................................................................................... 5
Klantsegmenten ....................................................................................................................................... 5
Interview ronde 2 ..................................................................................................................................... 5
Marktpotentieel inschatten ..................................................................................................................... 6
3 innovaties............................................................................................................................................... 6
Innovatie de bodyscan:......................................................................................................................... 7
Innovatie afrekenpoort:........................................................................................................................ 7
Innovatie shoprobot:............................................................................................................................. 7
Bespreking klas 3 innovaties..................................................................................................................... 8
Interviewronde 3...................................................................................................................................... 8
Gekozen innovatie.................................................................................................................................... 9
Brand key model....................................................................................................................................... 9
Bronnen...................................................................................................................................................... 10
Bijlagen....................................................................................................................................................... 11
Grafieken uit de enquête........................................................................................................................ 11
Lijst van innovaties.................................................................................................................................. 12
Feedback vanuit de klas op innovatie ideeën.......................................................................................... 13
Klantprofielen......................................................................................................................................... 14
1.......................................................................................................................................................... 14
2.......................................................................................................................................................... 14
3.......................................................................................................................................................... 15
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2
,Interviewronde 1.................................................................................................................................... 20
Interviewronde 2.................................................................................................................................... 32
Interviewronde 3.................................................................................................................................... 47
Brand Key Model..................................................................................................................................... 60
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, Inleiding
In het kader van marketing, hebben wij een nieuwe waardepropositie voor onze specifieke
doelgroep. Deze waardepropositie wordt vormgegeven vanuit de bestaande proposities. Dit
hebben wij gedaan door de markt van de consumenten te onderzoeken. Hierbij krijgen wij
inzicht in het Waardepropositie Canvas model. Ook hebben wij in dit blok geleerd om
interviewtechnieken en de juisten vragenlijst te maken. Wij hebben verder deelgenomen aan
creatieve brainstormsessie. Het segment dat wij hebben gekozen was kledingwinkel. De
doelgroep die wij daarin hebben gekozen is de gezellig shopper voor onze doelgroep
ontwikkelen wij een nieuwe waardepropositie.
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