Summary
Samenvatting Strategy (FI1415)
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Samenvatting Strategy (FI1415)
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Inhoudsopgave1415 Stategy ........................................................................................................................................................................ 2
Opstartcollege.................................................................................................................................................................................. 2
HC1 Kernwaarde en interne analyse................................................................................................................................................ 3
HC2 Afnemersanalyse ...................................................................................................................................................................... 7
HC3 Bedrijfstakanalyse .................................................................................................................................................................. 11
HC4 Concurrentenanalyse.............................................................................................................................................................. 15
H5 Distributie analyse .................................................................................................................................................................... 17
HC6 SWOT-analyse ........................................................................................................................................................................ 19
HC7 Confrontatie matrix ................................................................................................................................................................ 22
,1415 Stategy
Opstartcollege
24-04-2023
- Iedere week (week 1 t/m 7) werkcollege van 1 uur (maandag)
- Iedere week (week 1 t/m 7) hoorcollege van 1,5 uur over de tijdens het werkcollege behandelde stof
(donderdag)
- Week 8: afsluitende presentatie merk-/ productdossier
- Week 9: schriftelijke toets
, HC1 Kernwaarde en interne analyse
Leerdoelen:
- De student kent het begrip kernwaarden
- De student begrijpt de toepassing hiervan op verschillende niveaus in de organisatie
- De student begrijpt het verschil tussen identiteit en imago
- De student begrijpt wat een interne analyse inhoudt
- De student kan relatieve sterkten en zwakten van een merk benomen
- De student kan werken de waarde strategieën van Treacy en Wiersema en Porter
- De student kan werken met de modellen van Abell en Ansoff
- De student begrijpt de Balanced Scorecard
Theorie:
- H3 Missie, waarde strategie en marktafbakening
- H4 interne Analyse (exclusief 4.3 en 4.4)
extra verdieping waarden
- H11
1. 11.3.2 Behoeften en waarden
2. 11.3.3 Het Value compass: het waardensysteem van de consument
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