100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
UNIT 10 P3,P5&M1 - Plan market research for a selected product/service using appropriate methods of data collection, Interpret findings from the resea $7.77   Add to cart
Quickly navigate to
Preview
  2.  
  3. Pearson (PEARSON)
  4.  
  5. Business Studies
  6.  
  7. Unit 10 - Market Research in Business

Answers

UNIT 10 P3,P5&M1 - Plan market research for a selected product/service using appropriate methods of data collection, Interpret findings from the resea

9 reviews
 3863 views  16 purchases
  • Course
  • Unit 10 - Market Research in Business
  • Institution
  • Pearson (PEARSON)

Plan market research for a selected product/service using appropriate methods of data collection Interpret findings from the research presenting them clearly in an appropriate format. Explain the context in which different marketing research methods are appropriate

Preview 1 out of 6  pages

Document information

  • February 25, 2016
  • 6
  • 2014/2015
  • Answers
  • Unknown

Subjects

  • btec
  • business
  • unit 10
  • extended diploma
  • p3
  • p5
  • m1
  • plan market research for a selected productservice using appropriate methods of data collection
  • interpret findings from the research presenting them cl

Written for

  • BTEC
  • Pearson (PEARSON)
  • Business studies
  • Unit 10 - Market Research in Business
All documents for this subject (50)

9  reviews

review-writer-avatar

By: meriamhadders • 3 year ago

review-writer-avatar

By: kidushulufh8 • 5 year ago

review-writer-avatar

By: s-j-smoothy • 5 year ago

review-writer-avatar

By: stevephyla • 6 year ago

it will help you

review-writer-avatar

By: hassank12345 • 7 year ago

bullshit

review-writer-avatar

By: hennahhussain56 • 7 year ago

review-writer-avatar

By: trimblanc • 7 year ago

Show more reviews  

Seller

avatar-seller
thebestanswers

Reviews received

Content preview

Unit 10 – P3,P5&M1

FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.

USE SENSIBLE.


PLANNING A MARKET RESEARCH
The product that I’m going to do a market research on is called NIVEA Rich
Nourishing Strawberry flavoured lotion.




The purposes or objectives of marketing research for NIVEA.

 To identify the consumers’ needs and expectations for the NIVEA lotion and
also to know the targeted potential buyers.
 Seek maximum information about the consumer, i.e. to know consumers’
income range, their location, buying behaviour, etc.
 Know the nature and extent of competition and also the strength and
weaknesses of the competitors which NIVEA will have to search for new
marketing opportunities.
 Facilitate company to select suitable sales promotion measures and test the
effectiveness of the sales promotion techniques.
 Aids the company to select a suitable media for advertising and find out the
overall impact of advertising.
 Help the marketing manager to decide about the quality of the new lotion,
product modification, packaging, pricing, branding, etc.

Brief Research introduction
Firstly I stated out the purpose or objectives of carrying the market research of the
new NIVEA lotion for both males and females. The objectives clearly state the aims
of the whole process. This new NIVEA Rich Nourishing Strawberry flavoured Lotion
is to be described as a unisex product whereby any gender can use it. Introducing
this product will make way for the business to sell it at NIVEA outlets throughout the
world globe and this product is suitable for the whole seasons. To commercialise this

1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller thebestanswers. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.77. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.77  16x  sold
  • (9)
  Add to cart