Essay
The Business Environment - P2
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P2 - describe the different stakeholders who influence the purpose of two contrasting businesses
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By: marineladumitrescu1984 • 6 year ago
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Stakeholder STARBUCKS OXFAMs
Customers I think customers have the most OXFAM customers are
influence on Starbucks aims and represented by their donators.
objectives as an internal stakeholder. They influence the company
They influence the company’s aims through their donations,
and objectives by buying their whatever they are clothes, goods
products and helping those making or money.
profits. For example, if a company
Starbucks can be seriously damaged decides to make a big donation
on the aims and objectives through for poor families through OXFAM,
word of mouth. For example, if any then the company will become
customer is not satisfied about more known, and they will be
Starbucks products or services, they able to achieve their aims and
will keep telling to others about those objectives because they will help
problems. In this way, customers will further many families offering
be less and less, and their aims and them a place to leave, or
objectives won’t be achieved. whatever they are in need for.
Suppliers The suppliers for Starbucks are those
companies who sell them raw
materials, like coffee beans,
sandwiches and snacks.
Starbucks must be sure that they pay
their suppliers on time and make
long-term contracts with them,
otherwise they can influence the
company by letting it down and
damaging its name.
Starbucks needs to have secure and
reliable suppliers and also they must
have a good relation with them in
order to make their business working.
Their suppliers can influence the
company through their quality and
their prices.
For example, if any of the Starbucks
suppliers decide to raise their prices,
then Starbucks will do the same. This
means that the prices will be higher
and the customers may don’t want to
buy anymore products. This will lead
to lower profits and damaging the
company.
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