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COM2603 SEMSESTER 2 2022
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COM2603 SEMESTER 2 2022 EXAM ANSWERS 80%+ pass
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Department of Communication Science: Online OCT/NOV examination 2022DECLARATION OF OWN WORK FOR NON-VENUE BASED EXAMINATION
MODULE CODE:
COM2603
I,
(STUDENT NUMBER) confirm that:
This EXAMINATION PAPER contains my own original ideas and work.
I have NOT shown, or shared, my examination paper or answers with
anyone.
I have not engaged in group work.
I have not used the Internet to source my answers or examples.
I have used my prescribed textbook and study-guide to answer the questions.
Those ideas, or work, that are not my own, have been cited through in-text
referencing which I have familiarised myself with in the TL CMNALL/E/301
I acknowledge that not including a signed (initialed) Declaration results in a
failure of 0%.
I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit.
Policy on Research
Ethics.pdf
I have read the University’s Policy of Research Ethics
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under ADDITIONAL SOURCES on myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS
offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act (Act 98 of 1978) and I have read the regulations of the University
of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents/P
olicy_copyright_infringement_plagiarism_16November2005.pdf
_________________ _____________
INITIALS ONLY DATE
1
, SECTION A: INTERCULTURAL COMMUNICATION
QUESTION 1
1.1 Discuss the following barriers to intercultural communication and provide an
example/s of each barrier from the scenario:
Discrimination (5)
Discrimination is the behavior that results from stereotyping or prejudice, it may be
based on racism related to belonging to a cultural group. Discrimination may range from
non-verbal for example, excluding someone from a conversation to verbal insults to
physical violence. Black people were discriminated during the Covid-19 pandemic for
example, In the United States (US) most hospitals refused to treat Asian Americans and
they were usually turned back from hospitals during the first wave of Covid-19 outbreak.
African Americans suffered the same fate. In China, most hotels and supermarkets
rejected and/or refused to assist Africans, claiming that they were bringing Covid-19,
while individuals from countries such as US, Canada were allowed in the hotels and
supermarkets. (Martin et al 2013:38).
Stereotypes (5)
Stereotypes are “widely-held” beliefs about a group of people and are a form of
generalization these generalisations may become harmful if they are held rigid, it is the
way we categorize and process the information we receive about other people. For
example, In China, most hotels and supermarkets rejected and/or refused to assist
Africans, claiming that they were bringing Covid-19. (Martin et al 2013:33)
Prejudice (5)
Prejudice “is a negative attitude towards a cultural group based on little or no
experience” more like a prejudgment. For example, most Chinese believe that Africans
are violent. In South Africa, the majority of blacks were also victims of police violence
during lockdowns. Police were always in townships and not in Suburbs as they believe
Africans are violent and need to be watched compared to other racial groups (Martin et
al 2013:36).
1.2 Explain how the historical context influence intercultural communication and
provide examples from your own experience.
According to Martin, Nayakama, van Rheede van Oudtshoorn & Schutte (2013: 31- 32)
people communicate differently depending on the context. Context often plays a
significant role in determining how we communicate, and the same context may call for
different behaviour in different cultures. The historical context is usually closely linked to
a political context. The political context in which communication transpires includes
forces that attempt to change or retain existing social structures and relations. Within
the economical context, the privileged and powerful use their influences to dictate
2
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