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Unit 17 P1p2 digital marketing BTEC
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This piece of work covers all of the criteria for P1,P2 Unit 17. I have been awarded a distinction in this unit by Pearson Edexcel in aug 2022. I hope this helps!
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Unit 17 Digital MarketingAssignment 1
, Definitions of traditional marketing and digital marketing.
• Traditional marketing refers to the promotion of goods and services using platforms,
methods, and strategies that rely on one-way communication rather than two-way
communication. It combines many techniques of advertising that are both easily recognisable
and costly. Traditional marketing, to put it another way, is a type of marketing that involves
reaching out to customers through offline advertising channels such as television,
newspapers, magazines, posters, banners, radio, hoardings, and so on.
• Digital marketing is a broad word that encompasses all forms of online marketing. Companies
employ all digital platforms to reach out to existing and new customers in digital marketing.
Google search, social media, email, webpages, and so on are examples of channels.
Furthermore, the 'Internet' is the most crucial technology for digital marketing.
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