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Online marketing - verslag
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Een volledig verslag voor het vak online marketing. Geschikt voor studenten van de opleiding (Junior) Accountmanager. (JAM) | Cijfer: 8.0
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By: piotrnijhof • 1 year ago
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0Student: Y. Gefferie School:
Albeda CEO Klassencode:
ZHPIGH208D
Studentnummer: 400137073
Docent: M. Weber
Online
Marketing
10-9-2021
Yurich Gefferie
,Albeda CEO ZHPIGH208D 400137073
Student: Y. Gefferie Online Marketing Docent: M. Weber
, Albeda CEO ZHPIGH208D 400137073
Inhoudsopgave
Inleiding.............................................................................................................................3
Examenopdracht 1 Marketingmix ( & Verbeterplan)..........................................................4
6 P’s Freddy’s comfortfood...........................................................................................................4
6 P’s verbeterplan........................................................................................................................6
Relatie tussen marketingmix, de missie en doelstellingen............................................................7
De keuzes die het bedrijf heeft gemaakt en de samenhang..........................................................7
Online-methoden en technieken..................................................................................................8
Gegevens die het bedrijf verzamelt bij deze online-methoden en technieken..............................8
Examenopdracht 2 Communicatiemix................................................................................9
Doelgroepen bereiken..................................................................................................................9
Offline communicatiemethoden en technieken.............................................................................................9
Online communicatiemethoden en technieken.............................................................................................9
Doelstelling met inzet communicatiemethoden en technieken..................................................................10
Waarom het bedrijf heeft gekozen voor deze communicatiemethoden en technieken.............................10
De website..................................................................................................................................11
Plaats/functie website in de communicatiemix...........................................................................................11
Indruk doelgroep bij het bezoeken van de website.....................................................................................11
Wat bezoekers op de website kunnen doen................................................................................................11
Informatie die bezoekers van verschillende doelgroepen kan vinden op de website.................................11
Wat het bedrijf doet aan SEO en SEA...........................................................................................................12
De mobiele variant van de website..............................................................................................................13
Examenopdracht 2 Verbeterplan Communicatiemix.........................................................14
Verbeterplan online communicatiemethoden en technieken.....................................................14
Verbeterplan offline communicatiemethoden en technieken.....................................................14
Examenopdracht 3 Website opzetten...............................................................................15
Programma eisen van mijn website............................................................................................15
Juridische eisen.............................................................................................................................................15
Technische eisen...........................................................................................................................................15
Twee mogelijke navigatiestructuren voor de webshop..............................................................15
Examenopdracht 4 Website opbouwen............................................................................16
Home:.........................................................................................................................................16
Over ons:....................................................................................................................................18
Shop:..........................................................................................................................................18
Menu:.........................................................................................................................................19
Hier werken:...............................................................................................................................20
FAQ:...........................................................................................................................................20
Contact:......................................................................................................................................21
Voorwaarden:.............................................................................................................................21
Student: Y. Gefferie Online Marketing Docent: M. Weber
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