BTEC Nationals Information Technology Student Book + Activebook
This presentation uses textbook guidance to meet each learning aim. It identifies a range of different social media platforms and provides statistics for all. It also identifies different Audience Groups and how each social media platform can benefit a business. Finally, a full evaluation and bibli...
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PEARSON (PEARSON)
Information Technology 2016/2017 NQF
Unit 3 - Using Social Media in Business
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How businesses use social
media
E. Bullion
, Introduction
In this presentation I will be defining what is social media and how social media can benefit a businesses
In this presentation I have decided to focus on Facebook, Instagram, Twitter, TikTok and LinkedIn and for each I will
be describing how they can impact a business
E. Bullion
, Social Media
Social Media is an umbrella term for applications and websites that partake in the use of social networking. They
facilitate the sharing of information, thoughts or opinions, to a virtual community. Social media is internet-based
and gives users quick electronic communication of content, such as personal information, documents, videos, and
photos.
E. Bullion
Social Media is a computer/mobile device based program that allows people to
share their thoughts and ideas to a community of other users. This may include
people that are in this person’s family or work in the same industry/job. Social
media allows them to ‘post’ information about themselves, or share documents or
photos. It is used through a virtual network. It allows people to feel a sense of
inclusion or feel like they are part of something as it also enables users to
communicate with like-minded people who live in different parts of the world. It can
be used as a pass time or also in more recent years it has enabled people to create a
brand through social media and for businesses to advertise their services. However,
it also has become a platform for online abuse and has created a new type of
bullying called cyberbullying and has resulted in hundreds of thousands of people
suffer from mental health problems leading to an increase for the need of mental
health services
, Social Media Platforms
LinkedIn
Facebook Twitter erest
Pint
TikTok
Instagram
Snapchat WhatsApp
E. Bullion
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