Unit 3: Social Media in Business - Learning Aim B&C
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Unit 3 - Using Social Media in Business
Institution
PEARSON (PEARSON)
Book
BTEC Nationals Information Technology Student Book + Activebook
This presentation uses a real-life business to show how social media can benefit the business, this allows for the research done in the previous assignment to be implemented for real results
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PEARSON (PEARSON)
Information Technology 2016/2017 NQF
Unit 3 - Using Social Media in Business
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DRAMATIZE
School of Performing Arts
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, HOW SOCIAL MEDIA COULD
IMPROVE THE BUSINESS
o Increase brand awareness
o Extremely inexpensive to use the platforms
o Allows the business to connect to customers on a global scale
o Drives traffic to the companies to the website
o Increase in sales
Social media has become one of the most influential platforms used in business
today, with 1 in 2 people now using a range of social media platforms on a daily basis.
Posts on the platforms can go viral within a few hours, directing a surge of people
over the account that was responsible for the post, which would then get them
intrigued and could gain the business some new customers in time. However social
media has become so popular due to its simple layout that allows users to interact
with friends and family using the range of features available, this includes, the posting
of images and videos as well as the instant messaging features – all of which allow the
business to interact with their audience and build a relationship with their
followers/customers which will all boost custom for the business as the followers will
develop a loyalty to the business.
The first advantage for Dramatize is that using social media is that it will increase
brand awareness – due to the fact Dramatize is a new business it will not be that well
known, and using social media will increase amount of people that will know about
the business, they themselves may avail of it’s services and also spread the word
about the experience with Dramatize within their own friendship groups or social
circles. This is more commonly known as word of mouth. As the following on the
social media pages begins to grow, the more people will know that Dramatize exists
and the services that they offer, the more custom they will receive. The bigger the
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,following, the more reviews they are likely to receive, which is beneficial for the
owners as it will allow them to take all of the feedback into consideration when
planning future posts and also future workshops that they offer,
Secondly, the costs for Dramatize to set up a social media account is totally free, they
may wish to employ someone to manage the sites once they are up and running but
that is only optional. There may also be hidden costs for using social media, things like
needing to purchase a new camera to take the photographs, or subscribing to editing
software in order to create posters for advertising. This would all need to be
considered by the company prior to setup, these costs may not all be necessary and
the business could run the sites without any additional costs and just utilise what
they already have, but the chance of succession for the business on social media may
decrease.
Moving on, the use of social media in business allows the business to connect with
their customers on a global scale. This means that with social media, there are no
barriers preventing the business from reaching customers from all over the world
with ease! The extent of this would depend on the type of business, and for
Dramatize the offer of online workshops, means that the possibilities for succession
on a global scale is endless, all of which could stem from being seen on social media
Furthermore, one of the downsides of social media is the inability to purchase
products without going via a third-party website, for a business the website would be
their own, this would mean the business would share their website with their
followers and try to direct as much traffic as they can towards their website in hope
of getting customers to avail of their services. Due to the increase in traffic to the
website would be a great example of search engine optimisation as the more users
that is seen to be searching and clicking on the website means that the website will
appear higher up the list of searches when the keywords relating to the business are
searched via a search engine. This would see an increase in uptake of services too as
they would appear higher up the list, which would be beneficial as most users tend to
only click on the first one or two search results.
, WHAT IS THE CURRENT STATE OF
THE BUSINESS
o New Start-up business established in 2022
o Small Business
o Not widely know currently, as it is not long established
o Any profit comes from the business comes from workshops offered by Dramatize
Dramatize was established in March 2022, and at present is not known widely by
people in their local town due to how new it is. The aim of the business through the
use of social media is to boost the amount of people who know about the business in
order for custom to grow over the coming months. The main source of income comes
from the workshops Dramatize offers as part of its services. Another source of income
comes from the one to one lessons that are also offered through the business.
The business currently uses Facebook at their main use of social media and has
explored a means of advertising through Reward Systems. They are trying to continue
to create content and encourage followers to engage with the page to boost
engagement in the hope of growing the page further. They have decided to explore
other social medias such as Instagram and Twitter again, to boost business as much as
they possibly can. At present, due to how new the business is, only has one manager.
However, they are currently looking for a part-time social media manager to manage
the posting of content and responding to messages and comments on each platform
while also reviewing and playing a key role in the planning of content creation for the
business. Keeping employee levels to a minimum allows for the business to keep costs
to an absolute minimum
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