COM3702 - Media Studies: Institutions, Theories And Issues (COM3702)
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COM3702 -Media Studies: Policy, management and Media representation SEMESTER 1 2022.
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COM3702 - Media Studies: Institutions, Theories And Issues (COM3702)
Institution
University Of South Africa
COM3702 -Media Studies: Policy, management and Media representation SEMESTER 1 2022.
1 INTRODUCTION
This assignment will be focusing on 3 themes, Policy, Management and Regulation. The
structure of this assignment is in sequential order to ensure optimal understanding of the
concepts used and h...
theories issues management and media representation semester 1 2022
com3702 media studies policy
Written for
University of South Africa
COM3702 - Media Studies: Institutions, Theories And Issues (COM3702)
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COM3702 Media Studies: Policy,
management and Media representation
SEMESTER 1 2022.
,1 INTRODUCTION ..................................................................................................... 1
2 MEDIA POLICY AND REGULATION ..................................................................... 2
2.1 The nature of media and communication policy ................................................. 2
2.1.1 Overview of ICT Policy .......................................................................................... 2
2.1.3 Identify and discuss the current phase of the National Integrated ICT policy .. 3
3 MEDIA MANAGEMENT .......................................................................................... 3
3.1 Strategic media management ............................................................................... 3
4 REPRESENTATION ............................................................................................... 5
4.1 News as representation ........................................................................................ 5
4.2 Media and race ...................................................................................................... 6
4.2.1 Racism ................................................................................................................... 6
4.2.2 Selected social media item ................................................................................... 6
4.2.3 Social media on racism ........................................................................................... 6
4.3 Media and sexual orientation: portrayal of gays and lesbians .......................... 6
4.4 Media and HIV/AIDS .............................................................................................. 8
4.4.1 Summary of health campaign ............................................................................... 8
4.4.2 Health communication and communication context ................................................. 8
4.4.3 Media Advocacy ...................................................................................................... 8
4.4.4 Definition of ‘’representation’’ .............................................................................. 9
4.5 Media and terrorism .............................................................................................. 9
4.5.1 Summary of terrorist news event ......................................................................... 9
4.5.2 Four possible media needs of terrorism .............................................................. 9
5 CONCLUSION ........................................................................................................ 9
SELF-ASSESSMENT AND SELF REFLECTION ............................................................... 10
ADDENDUM A: Media and race ........................................................................................ 12
ADDENDUM B: Health Campaign .................................................................................... 14
2
, 1 INTRODUCTION
This assignment will be focusing on 3 themes, Policy, Management and Regulation. The
structure of this assignment is in sequential order to ensure optimal understanding of the
concepts used and how they link to one another.
In Media Policy and Regulation, the focus is on the ICT policy and its concept as a process.
The policy stage and the current phase of the National Integrated ICT policy will be identified
and discussed. The Media Management’s focus will be on environmental analyses, the
internal and external assessments of an organisation. Then a discussion on the four
components of the SWOT analyses and representation of gays and lesbians, then sexual
orientation will be explored. The next focus will be on Media and HIV and Media and Tourism.
[125 words]
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