Professional Skills For Business And Finance (BA1024)
Essay
Critical Analysis of Market Development Strategies & Competitor Analysis for UBER
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Course
Professional Skills For Business And Finance (BA1024)
Institution
The University Of West London
This document consists of following topics
1.0 Introduction 3
2.0 SWOT analysis for Uber 4
2.1 Strengths for Uber 4
2.2 Weakness for Uber 5
2.3 Opportunities for Uber 6
2.4 Threats for Uber 7
3.0 Impact of weaknesses, threats and opportunities on operations 8
4. Strategies to improve market...
Professional Skills For Business And Finance (BA1024)
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1
, Table of Contents
1.0 Introduction.....................................................................................................................................3
2.0 SWOT analysis for Uber...................................................................................................................4
2.1 Strengths for Uber.......................................................................................................................4
2.2 Weakness for Uber......................................................................................................................5
2.3 Opportunities for Uber................................................................................................................6
2.4 Threats for Uber...........................................................................................................................7
3.0 Impact of weaknesses, threats and opportunities on operations....................................................8
4. Strategies to improve market share and growth.............................................................................10
4.1 Engaging with customers...........................................................................................................10
4.2 Diversification............................................................................................................................11
5.0 Recommendation..........................................................................................................................13
6.0 Canvas business model for Uber....................................................................................................14
7.0 References.....................................................................................................................................15
2
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