100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Class notes 6 managing internationalisation $5.42   Add to cart

Class notes

Class notes 6 managing internationalisation

1 review
 24 views  0 purchase
  • Course
  • Institution

Notities van de zesde les managing internationalisation van het academiejaar . Verwerking van de powerpoint en uitleg in de les alsook de video cases van die lessen. Notes from sixth class Managing Internationalisation lessons of the academic year. Processing of the powerpoint and explanations ...

[Show more]

Preview 2 out of 8  pages

  • November 9, 2022
  • 8
  • 2022/2023
  • Class notes
  • F. de beule
  • 1 to 6

1  review

review-writer-avatar

By: noravandenboer • 1 year ago

avatar-seller
LES 6: International market selection
Internationalization strategies
New market entry basically has three questions  Depending upon internationalization motive and
activity
 When to internationalize?
o Decision between first mover or late mover to new market
 How to internationalize?
o Enter in large scale or small scale depends on firms’ resources and commitment
 Where to internationalize?
o Which market more attractive seeking balance between benefits, costs, and risks




OBJECTIVES:
 Define international location selection and identify the problems in achieving it
 Explore how international managers screen potential locations using secondary and primary
data (criteria)
 Realize the importance of segmentation in the formulation of international market selection
 Choose among alternative market expansion strategies

Op het examen geen algemene criteria geven!!!!

VIDEO CASE: Incom Leone
 Slovinian company that makes icecream

Introduction:
 Ben & jerry’s is a social enterprise  they also focus on people, not only on profit and were
bought by Unilever because of how rich the enterprise was
 Unilever changes the name in every country they go to, they change it to the local market.
 You could argue that global internationalization is good, but they change the name because
of the meaning of the name in the local languages. The name is different because also the
taste is different, so it is to differentiate.
 Heineken en InBev are very different, because Heineken has just one kind of beer and InBev
has like 10 different beers, so that is why it changes its name.

What type of manufacturer is Incom Leone?
 B2B
 White label
 Private label
 Contract manufacturing (produce to specification of the client)  develop design and
customize (firms who manufacture have their own skills)  brand manufacturing (produce
their own brand)




Les 6 08/11/2022 Pagina 1 van 8

, Which market selection criteria should Incom Leone consider in market selection?
 Richer countries: custom products could be quite expensive
 GDP per capita
 Ice cream consumption: total sales used to measure
 Number of competitors and who they are can be very important
 Climate: number of hours of sunshine
 Also the seasonality is important because when there is sun all year long and it is hot, you
will have to produce every month of the year for that country
 Dairy consumption in the country
 Flavor
 Use surveys to get to know the preferences
 Tourism in a country can be important in some countries

Criteria for Incom Leone
 Difficult market entry
o Why?
• They are so big, so once you get in you can make a lot of profit
 Secondry market
o Why?
• Because the others forget about those markets
• It can be easier to acces
 Food regulations
o Knowing about them it very difficult
 Sanitary rules
o …
 Innovativeness
o Given that you want to bring products to the market
o This is something you can measure
o Try to relate it to the industry
 Distribution channels on micro level
 Economics of scale
o You have to develop a whole supply chain before going abroad

Key learning points:
 The market selection process involves consideration of multilevel criteria.
 The market selection criteria mix and prioritisation differ across firms.
 Insight into business practices in diverse markets can result in product, service or process
innovations.
 Strategic market diversification can reduce risks, generate stable revenues, and promote
continuous growth.

Locational decision making process




Les 6 08/11/2022 Pagina 2 van 8

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller HWStudent2200. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $5.42. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79202 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$5.42
  • (1)
  Add to cart