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  3. Katholieke Universiteit Leuven (KU Leuven)
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  5. Handelswetenschappen Master
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  7. Managing internationalisation

Class notes

Class notes 3 managing internationalisation

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  • Course
  • Managing internationalisation
  • Institution
  • Katholieke Universiteit Leuven (KU Leuven)

notities van de derde les van managing internationalisation waarin zowel de powerpoint als uitleg tijdens de lessen aan bod komen alsook de besproken video case van deze les. notes from the third lesson of managing internationalisation covering both the powerpoint and explanations during the les...

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Document information

  • November 9, 2022
  • 6
  • 2022/2023
  • Class notes
  • F. de beule
  • All classes

Subjects

  • antwerpen
  • filip de beule
  • les 3
  • class 3
  • kul
  • managing internationalisation
  • class notes managing internationalisation

Written for

  • Katholieke Universiteit Leuven (KU Leuven)
  • Handelswetenschappen Master
  • Managing internationalisation
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LES 3: 11/10/2022: international entrepreneurship
The articles are not learning material !!
 Read trough it fast and how it relates to some examples/cases
 Don’t wait till the end
 Go through these things in order to apply them and answer the 5 questions
 Paper with remarks!!

VIDEO CASE: NV HOLDERS
Vraag 1: what are the determinants of internationalizations?
 List various types of internationalization determinants for NV holders
 Which are triggers and which are barriers




Person specific:
 Studied abroad and saw the luxurious lifestyles  better idea of market
 Managerial urge: he wants to go international from the start  he is really motivated

Product specific:
 Niche is growing
 Initially he made it himself

Firm specific:
 Start-up: you will need a lot of money
 A lot of companies think they don’t need to change anything cause they are doing it like this
for a long time

BM:
 B2C
o Perhaps through a webshop
 He has local sourcing and production
o Slovenian seamstresses
o Order of a thousand it could be challenging

Industry specific:
 First mover grows
 Low tech is not as international as high tech industries



Les 3 11/10/2022 Pagina 1 van 6

, Country specific:
 Small open economy

Determinants of a born global:
 Born global= a company that goes global in the first 3 years
 International orientation of entrepreneur
 Niche orientation
 Innovation and adaptation
 Focus (goal orientation)
 Characteristics of the domestic market




The process where a lot of entrepreneurs are going through

Fase 1: opportunities explorations
 You have to learn to explore new opportunities
 What do we need

Fase 2: opportunities exploitation
 How to bring the product to the market
 How are we going to try to create value

Fase 3: dynamic capabilities
 They allow you to go through the cycle of exploration and exploitation over and over again

Vraag 2: what is next? What would you do in his shoes? How would you internationalize product
 Go for high-end tailors
o Suitmakers/ luxury
o Collaborating locally (Europe)
 First making sure there is a market for the product before you start raising the production
o Social media campaign (facebook and Instagram)
o Linked in  for professionals
o Brand knowledge
o Online sales
 Exporting to countries next to or close to home country: B2B
o Clothing stores
 White products
o = when you produce for another brand
o You produce and then in the importing country they put the brand/ name in the
product




Les 3 11/10/2022 Pagina 2 van 6

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