notities van de derde les van managing internationalisation waarin zowel de powerpoint als uitleg tijdens de lessen aan bod komen alsook de besproken video case van deze les.
notes from the third lesson of managing internationalisation covering both the powerpoint and explanations during the les...
LES 3: 11/10/2022: international entrepreneurship
The articles are not learning material !!
Read trough it fast and how it relates to some examples/cases
Don’t wait till the end
Go through these things in order to apply them and answer the 5 questions
Paper with remarks!!
VIDEO CASE: NV HOLDERS
Vraag 1: what are the determinants of internationalizations?
List various types of internationalization determinants for NV holders
Which are triggers and which are barriers
Person specific:
Studied abroad and saw the luxurious lifestyles better idea of market
Managerial urge: he wants to go international from the start he is really motivated
Product specific:
Niche is growing
Initially he made it himself
Firm specific:
Start-up: you will need a lot of money
A lot of companies think they don’t need to change anything cause they are doing it like this
for a long time
BM:
B2C
o Perhaps through a webshop
He has local sourcing and production
o Slovenian seamstresses
o Order of a thousand it could be challenging
Industry specific:
First mover grows
Low tech is not as international as high tech industries
Les 3 11/10/2022 Pagina 1 van 6
, Country specific:
Small open economy
Determinants of a born global:
Born global= a company that goes global in the first 3 years
International orientation of entrepreneur
Niche orientation
Innovation and adaptation
Focus (goal orientation)
Characteristics of the domestic market
The process where a lot of entrepreneurs are going through
Fase 1: opportunities explorations
You have to learn to explore new opportunities
What do we need
Fase 2: opportunities exploitation
How to bring the product to the market
How are we going to try to create value
Fase 3: dynamic capabilities
They allow you to go through the cycle of exploration and exploitation over and over again
Vraag 2: what is next? What would you do in his shoes? How would you internationalize product
Go for high-end tailors
o Suitmakers/ luxury
o Collaborating locally (Europe)
First making sure there is a market for the product before you start raising the production
o Social media campaign (facebook and Instagram)
o Linked in for professionals
o Brand knowledge
o Online sales
Exporting to countries next to or close to home country: B2B
o Clothing stores
White products
o = when you produce for another brand
o You produce and then in the importing country they put the brand/ name in the
product
Les 3 11/10/2022 Pagina 2 van 6
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